MTN in partnership with Microsoft, has completed a major modernisation of its Enterprise Value Analytics (EVA) platforming in South Africa by migrating it to Microsoft Azure. The new cloud-based EVA 3.0 platform gives MTN greater agility and intelligence in how it uses data to enhance customer experience, improve operational efficiency, and enable responsible AI deployment.

The upgraded platform, now the largest Telco cloud implementation in the Middle East and Africa, allows MTN to analyse and act on data faster and more securely. It processes around 22 billion records each day and runs more than 800 analytics workflows from over 1,700 data feeds. Built on Azure Databricks and protected by Microsoft Defender, EVA 3.0 has shown a significant improvement in processing speed compared to the previous platform.

With faster data processing and real-time analytics, the new platform gives MTN earlier visibility into service performance and customer trends, allowing teams to resolve issues faster, design more relevant offers, and ensure a consistently high-quality service experience. Customers benefit from services that are more reliable, responsive, and intelligently managed.

“Our customers expect reliability, relevance, and responsiveness in every interaction with us; understanding our vast amounts of data and extracting meaningful insights in a timely manner has always been central to how we deliver that experience,” said Nikos Angelopoulos, MTN Group Chief Information Officer.

“With EVA 3.0, we’re expanding those capabilities – analysing information more quickly, applying intelligence more effectively, and safeguarding it through advanced cloud security. Working with Microsoft, we’ve built a resilient platform that supports responsible AI and ensures we continue to meet the evolving needs of our customers.”

Beyond the implementation in MTN South Africa, the EVA 3.0 model provides a blueprint for similar data modernisation across MTN Group markets.  By leveraging Microsoft’s global cloud expertise and MTN’s deep understanding of local connectivity needs, the collaboration demonstrates how technology partnerships can expand access, drive inclusion, and strengthen Africa’s digital infrastructure.

“MTN’s adoption of Azure for its analytics backbone demonstrates what’s possible when global technology and local expertise work together,” said Alkis Flemetakis, Telco Account Director Microsoft. “This collaboration is unlocking deeper insights, strengthening data protection, and accelerating digital transformation across the continent.”

Rick Lievano, Microsoft’s Worldwide Chief Technology Officer for Telecommunications, emphasised how artificial intelligence and big data analytics are at the heart of telco transformation – enabling operators to optimise networks for efficiency and resilience, create new revenue streams beyond traditional connectivity and enhance customer experience through personalisation and predictive services.

MTN’s Azure technical capability is supported by MTN Group’s Cloud Centre of Excellence and a Group wide network of engineers that, in 2025, achieved more Microsoft Azure certifications than any other organisation in Africa. With over 1,350 certifications attained to date, this milestone reflects MTN’s sustained investment in cloud expertise, continuous skills development, and its commitment to advancing digital capability across the continent.

Building on this foundation, MTN is advancing secure, data-driven systems that are transforming how people and businesses connect. Through intelligent use of cloud and analytics, the company is improving reliability, deepening inclusion, and strengthening the foundations of Africa’s digital economy. This approach reflects MTN’s ambition to lead digital solutions for Africa’s progress and ensure that connectivity, data, and innovation create opportunity for all