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Tag: Digital Inclusion

We’re creating an environment powered by genuine inclusion. We want all our people to thrive at work and have the freedom to be their authentic selves. 

Over the years, we set out to draw awareness around the importance of celebrating diversity and fostering inclusivity. 

Our inaugural global campaign ‘Do you see me’ aims to create awareness of day-to-day unconscious biases. Through this campaign, we encourage everyone to take a moment to reflect what it’s like to walk in the shoes of others.  

Watch our ‘Do you see me’ video below:

Building upon the success of our ‘Do you see me’ campaign, we have extended our efforts into a compelling series of #DoBetter campaigns. This ongoing initiative aims to consistently spotlight and address the everyday challenges faced by women and differently-abled communities in the workplace. Explore the impactful videos below that shed light on these crucial issues.

Project East2West partnership will:

Bayobab and Africa50 on Monday signed a partnership to develop Project East2West, a terrestrial fibre optic cable network connecting the eastern shores of Africa to those on the continent’s west.

The partnership will invest up to US$320 million connecting ten African countries over the years 2023, 2024 and 2025.

Bayobab is wholly owned by MTN Group. This investment is within MTN’s previously announced Ambition 2025 plans and will contribute to Bayobab reaching the Group’s target of having 135 000km of proprietary fibre over the coming three years.

“This partnership with Africa50 comes at an opportune time, just as we rebrand MTN GlobalConnect to Bayobab to position the business as an Africa-focused open-access digital infrastructure platform,” said MTN Group President and CEO Ralph Mupita.“The alliance is more than cables and connections; it is about building bridges of connectivity that span nations and bring people closer together.”

“For landlocked African countries, Project East2West will improve latency by almost two-thirds and increase capacity to support high-quality broadband access. In this way, it will level the playing field and ensure that everyone has a fair chance to succeed in the digital world,” he added.

The partnership will offer substantial improvements in data traffic for internet service providers, mobile network operators and hyper scalers operating in these countries. It will also bridge the bottlenecks in global internet traffic landing in and going out of Africa. It is expected to cut latency by up to 65% on the east-to-west route.

Bayobab CEO Frédéric Schepens said: “Guided by the belief that everyone deserves the benefits of a modern connected life, we see the provision of digital infrastructure as critical in driving digital transformation, weaving African countries together and connecting them to the rest of the world.”

He added: “Africa’s connectivity relies on strategic and global partnerships coming together to build the much-needed large-scale backbone infrastructure to meet the explosive demand for digital services. We are looking forward to Project East2West meeting the connectivity demands to power digital services, bridging the digital divide across Africa, and paving the way for the sustainable digital societies of tomorrow.”

As a co-developer, Africa50 is fostering the harmonisation of regional data and security regulations, boosting consumption of local content throughout the region and promoting inter-regional exchanges and regional economic development.

“Project East2West is a remarkable and transformative project that will step-change Africa’s internet capacity expansion drive by supporting the growth and development of 4G and 5G,” said Africa50 CEO Alain Ebobissé.

“This is an important project that will have a significant impact on Africa’s quest to make the internet accessible to most of its growing population. Partnering with a large pan-African company like Bayobab and MTN is important to roll out such an impactful cross-border project,” he added.

The development of Project East2West is expected to be completed in 2025.

Africa’s super app ayoba today announced the achievement of a significant milestone – surpassing the 25 million monthly active users’ mark as we celebrate our fourth anniversary.

This is up from 20 million monthly active users in December 2022. The platform is available globally but has a strong a focus on the African continent. Among key territories are Nigeria, Cameroon, South Africa, Ghana, Côte d’Ivoire, Uganda and The Republic of Congo.

“25 million is a significant milestone to pass on our fourth birthday,” says CEO Burak Akinci. “Our journey has been transformative, and the positive response from our users fuels our drive for innovation. Our users are at the heart of our progress, and we are grateful for their support.”

So far in 2023, ayoba has focused on enhancing communication and content features. These have been well received, with a 35% increase in messages, and a 16% increase in both stories and VoIP calls. Users have viewed 88 million cards across all channels, in topics such as entertainment, education, food, fashion and more.

“The first four months of 2023 was a period of significant growth and development for ayoba. We have improved our socialisation and messaging functionalities, enhanced our microapp experience and added many more features,” Akinci says.

The introduction of the new ‘explore’ landing page marks a significant advance for ayoba’s Android version. This page, currently in pilot phase, will be rolled out to all key territories in the future. It brings a simplified design for easy navigation through ayoba’s curated high-quality content and highlights our themes to our users.

The microapp’s vertical has also seen significant evolution in Q1 at ayoba, as a direct shortcut to the vertical has been added on the bottom navigation bar. This section, referred to as an evolving ‘ecosystem for small African business’ – and some larger ones – allows service providers easy access to the existing ayoba user base with minimal effort. The most popular micro-apps currently are ‘live scores’ (allowing users to get the latest sports scores), ‘ayoba gifting’, ‘video play apps’, sports, and shopping.

Born out of a partnership with MTN, ayoba is available on all networks. In certain participating territories, users on ayoba receive complimentary daily data, amplifying its value proposition*. ayoba’s growth trajectory has it on track to achieve 100 million monthly active users by 2025 in line with MTN’s Ambition 2025 strategy.

*VoIP and video call are not zero rated for MTN subscribers

MTN, in partnership with ayoba, Africa’s auper app, has reached an exciting 20 million monthly active users on 5th of December 2022. This represents growth of 100% compared to the 10 million monthly active users recorded at the same time last year.

“We celebrate this milestone and are pleased that, through ayoba, we are able to provide accessible communications, so that millions of people across our markets can enjoy the benefits of a modern connected life”, says MTN Group Chief Operating Officer, Jens Schulte-Bockum.

ayoba is available globally with a focus on the African continent. Key markets in MTN’s footprint include Nigeria, Cameroon, South Africa, Ghana, Cote d’Ivoire, Uganda and The Republic of Congo, giving ayoba a strong footprint across Africa.

ayoba was also in the news recently when it was voted “Top Innovative Technology and Telecom Product of the Year” at the Ghana National Communications Awards in November 2022.

ayoba CEO Burak Akinci said: “It has been an exciting year. Providing the best experience to our users has always been our top priority and we are working very hard to improve our service every day. It is a pleasure to see that our efforts are well received and appreciated by our users all around Africa.

“This achievement is the result of listening to our users, understanding their needs and working on multiple aspects of our platform to serve them better. We would like to thank our users who never fail to provide feedback and insightful input.

“We will continue to develop what is a robust messaging service in ayoba, that continues to offer new functionalities, free music service that has grown to millions of streams, high quality games, a wide range of channels with curated local content, and hundreds of new MicroApps”

Strong engagement, growth in 2022 and diversity of content

ayoba has shown immense growth across all verticals this year. Leading the charge is the music streaming service, with its focus on local content and growth in streams of 174% in 2022. In terms of engagement, our users viewed 225 million cards across 150 channels on a variety of topics led by football updates, tech and entertainment news, food and fashion, rugby and other sports. 

Our French language content was led by influencer Muriel Blanche and Adamant Media, with francophone comedy. In 2022, we launched three new Arabic channels providing growth in content for markets like Sudan, covering entrepreneurship, football and other issues.

In December 2022, the year on year growth for messaging was 125% (messages sent), games by 208% (plays) and MicroApps by 322% (sessions). Ayoba users posted 85 million stories, updating their friends and family on their activities and interests. 

“This is a phenomenal endorsement of our ‘Made in Africa for the World’ strategy” continued Akinci. “We believe in the vast potential of African digital talent and do our best to support them, from training to hackathons and accelerator programmes. 2023 will be even more exciting with all the new features and services we plan to introduce to make the ayoba platform the gateway to the digital economy for start-ups across different markets in Africa.

ayoba is an application open to all networks developed as a partnership initiative with MTN. ayoba users receive free daily data in participating markets. The platform is part of MTN’s Ambition 2025 strategy, which targets 100 million monthly active users by 2025.

10 reasons to use ayoba:

1. FREE TO USE: ayoba is free to use – including all of our amazing features!  You need data to get onto the internet, but if you are on the MTN network in selected countries, you will get free data every day to use the app.

2. CHAT AND CALL NOW: Instantly send and receive text and voice messages, voice notes, as well as voice and video calls with any of your contacts. Please note that Voice and Video call are subject to standard data charges for all users.

3. SECURE: End-to-end encryption means that messages in a conversation cannot be read by anyone else.

4. FIND YOUR FRIENDS: Use your existing address book to quickly and easily connect with your contacts.

5. CHAT WITH EVERYONE: Send SMS text messages to anyone in your contact list, regardless of whether they’ve installed ayoba or not. If the friend you send to does not have the app, the message will be delivered by SMS. They can respond by SMS and it will come back into your app.  This is a unique technology.

6. GROUP CHAT: The more the merrier! Set up group chats to easily communicate with friends and family in a single chat.

7. SHARING IS CARING: Share videos, images, audio, and other files with your contacts.

8. LET’S MEET: Share your real-time location with your ayoba contacts.

9. CHANNELS: Free access to consume all content across various categories ranging from news, sports, fashion, music, education to entertainment and much more, all within the ayoba app. All of our channels are Africa centric – such as the Black Star channel for Ghana, Scrolla Africa in IsiZulu, Yoruba & Hausa, Pulse Channels for Nigeria and Ghana covering business news, current affairs and entertainment; with over 20 artist channels highlighting African musicians.

10. LISTEN AND PLAY: Our free music service allows users to listen to trending songs in our fantastic playlists, featuring the best of local and international music. We have games that you can play as well, such as Subway Surfers, CR7 Strike, Car Rush Spore Hunter, BattleShip, Pinball, Solitaire and more. New content is added every day.

Access to the internet has the power to change lives and bridge inequalities and MTN Group reached a significant milestone by recording 100 million active data users on its networks across Africa and the Middle East.

“We believe that everyone deserves the benefits of a modern connected life,” said MTN Group president and CEO Rob Shuter. “We are delighted to have connected 100 million of our customers to the power of the internet as we have increased data coverage and reduced the cost to communicate across our markets.”

MTN has a total base of more than 257 million customers in 21 markets. Growth through scaling data and digital services is central to its strategy. The group is overcoming the barriers to greater mobile internet adoption by extending its 3G and 4G coverage, accelerating smartphone adoption and transforming prices.

In the past three years, well over 100 million more people in MTN’s footprint have been covered by its data network. This brings the group’s network coverage for data services to beyond 480 million people. However, about 60% of rural populations in Africa remain unconnected. To benefit from connectivity, they need affordable devices as well as the digital literacy to easily access relevant and meaningful content.

To support smartphone adoption, in 2019 MTN distributed 675 000 affordable data-enabled handsets across 12 markets. It also launched a digital literacy programme in nine markets, helping over three million people improve their understanding of the mobile internet and applications.

Data affordability is also key. In 2018 and 2019, MTN reduced entry-level data rates across its footprint by 60%. In 2019 alone, it cut the effective data price per megabyte by 34%.

“We believe the consumer mobile data market will grow enormously over the next few years,” said Shuter. “The COVID-19 pandemic has served to accelerate the adoption of mobile data, digital services and financial services. As a result, we have recorded increases of up to 50% in data volumes in some markets, as work and studying from home becomes a reality for many.”

“Over time our ambition is to grow our customer base to 300 million and for at least 2/3 to be accessing the power of the internet on an MTN network – so  the 100 million achieved today marks the halfway mark in the MTN journey.”