MTN One TV is opening new doors for African storytellers, inviting producers from across the continent to pitch bold, authentic and commercially compelling film and culturally relevant projects directly to the platform.

The initiative will come to life through two of Africa’s leading film and television industry platforms: Durban FilmMart, where MTN One TV is a Gold Sponsor, and MIP Africa at FAME Week Africa, where MTN One TV is a Platinum Sponsor.

At both events, selected creators will have the opportunity to pitch their projects directly to MTN One TV and engage with industry leaders, creating a potential pathway for promising African stories to move from concept towards development and wider audiences.

The initiative is also an expression of MTN’s broader Ambition 2030 strategy. Through its Connectivity platform, MTN aims to do more than connect people to networks. It seeks to enable meaningful participation in the digital economy by connecting people to services, platforms and digital experiences that matter in their daily lives.

MTN One TV brings that ambition to life by making relevant African content more accessible, helping African stories reach African audiences, and strengthening the connections between creators, platforms and customers across the continent.

“As digital access expands across the continent, the opportunity for African creators is growing with it,” says Selorm Adadevoh, MTN Group Chief Commercial, Strategy and Transformation Officer. “The next phase of Africa’s digital growth will be shaped not only by access, but by the strength of the content and creative ecosystems built around it.”

The initiative reflects MTN One TV’s broader ambition to support African stories find African audiences by strengthening the connections between creators, platforms, advertisers and audiences.

Through its presence at Durban FilmMart and MIP Africa, MTN One TV is not simply looking for great content it is creating more opportunities for African storytellers to be discovered, develop their ideas and participate meaningfully in the continent’s growing creative economy.

Ready to pitch your story?

African producers and storytellers are invited to apply for the opportunity to pitch to MTN One TV through the respective Durban FilmMart and MIP Africa pitch programmes. Applications must be submitted directly through the relevant conference application process.