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MTN MoMo – a catalyst for growth and development
12 November 2021
MTN Mobile Money and our ayoba superapp are making doing business easier for entrepreneurs everywhere, supporting the development of their enterprises and the growth of economies in Africa.
Take Daniela Fosuhene, a shop owner in Anloga in Kumasi, Ghana, some 250km northwest of Accra. She uses MoMo – tried and trusted in Ghana since 2011 – to manage her small retail business ‘Mega Dan Ventures’ and to make payments to her suppliers.
To enable her to explore other business opportunities she recently took a business loan with MoMo-Advance. She also wanted to reduce her risks, so she used MTN’s aYo insurance offering to insure herself.
“MoMo is such a fantastic service which I totally depend on for almost everything I do,” says Daniela. “Most importantly, it has given me a livelihood. It is easy to use, convenient, reliable and safe. Indeed, I can confidently call MoMo a lifesaver.”
Daniela uses MoMo to regularly send money to her children and other relatives. She also often shares ‘wisewords’ (a local ayoba content channel) with them.
Daniela is the leader of an ayoba group chat on which she and other small shop owners coordinate bulk purchases of products, so that they can share in the savings that buying this way affords.
Over the weekends, Daniela enjoys listening to one of ayoba’s church channels. When she is looking for quality entertainment, she also enjoys watching live events on ayoba.
At the end of September 2021, MTN Ghana had 10.6 million active MoMo users and 1.4 million ayoba subscriptions.
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