For the 13^th year in a row, MTN has been named South Africa’s most valuable brand by Brand Finance, which assigned the Group a brand value of R50.9 billion in 2026.

“We appreciate this accolade, which encourages us to keep delivering on our purpose of leading digital solutions for Africa’s progress,” said MTN Group President and CEO Ralph Mupita, adding that it came soon after the launch of MTN’s Ambition 2030 strategy, which has a renewed focus on providing the leading customer experience across markets.

MTN serves more than 300 million customers at its mobile operations in 16 countries.

“It also reminds us of the many partners on whom we rely in our work to extend digital and financial inclusion so that no-one is left behind. I would like to thank all of them, and our other stakeholders for their continued support,” Mupita said.

The Brand Finance award comes after MTN Group was inducted into the inaugural Brand Africa Hall of Fame in January. That honour acknowledged brands that have demonstrated sustained excellence and influence on the continent over the past decade.

Read the full report here: https://brandfinance.com/press-releases/south-africas-top-100-brands-grow-12-to-r771-billion-in-2026