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In charting its own development path towards an “integrated, prosperous and peaceful Africa [which is] driven by its own citizens…” Agenda 2063, Africa’s development blueprint, in its aspirations recognises the need for inclusive and sustainable development[1]. For Africa to meet these development ambitions the African Development Bank (AfDB) informs us that Africa must reach a sustained growth path of at least 7%. Last year Africa recorded a 3.1% growth, which is a deterioration from the 4.1% recorded in the previous year.

In seeking to facilitate for growth and development in adopting Agenda 2063, the African Union 12 Flagship Projects, amongst them the Africa Continental Free Trade Area (AfCFTA), which seeks to create a single market for the benefit of the 1.3 billion people in Africa with a combined annual GDP of $3.4 trillion.

As in East Asia where intra-regional trade was over 40% by 2021, growth can be impactfully realised through intra-regional trade[3] – a key objective of AfCFTA’s mandate to eliminate trade barriers and boost intra-Africa trade. Unfortunately, in Africa in the same period such trade was only 14.5% after rising from 11% in 2016. Currently it has declined to 13.7%. Since the successful implementation of AfCFTA could generate an additional US$450 billion in revenue by 2035, a step change is required in investing in the digital economy, because much of this growth will be driven by digital technologies that facilitate trade, remove barriers and open new opportunities for businesses across the continent.

With this growing recognition and the potential transformative role that can be played by the private sector, the AfCFTA Secretariat in partnership with the Government of Rwanda convened the Biashara Afrika 2024 Forum from 9 to 11 October. Convened under the theme “Dare to invent the future of the AfCFTA”, the Forum sought to rally the private and public sectors behind AfCFTA and chart a course towards addressing “the structural obstacles and policy challenges that need to be actively addressed to spur investments and realise Africa’s full potential.” Thus, the name ‘Biashara’ which means ‘business’ or ‘trade’ in Ki Swahili. MTN was represented at the Forum by Acting Group Chief Sustainability & Corporate Affairs Officer, Thato Motlanthe; as well as MTN Rwanda CEO, Mapula Bodibe.

It is within the firm belief statement of MTN to ensure that MTN reimagines a future where everyone benefits from a modern connected life … no matter how impossible it may seem. This belief is rooted in the 30-year journey of the MTN Group which has seen the Group at the forefront of promoting localisation and intra-Africa trade across 17 African markets and beyond. MTN’s role in providing the digital infrastructure that underpins these activities is essential to unlocking Africa’s potential.

Consequently, MTN’s more than 280 million subscribers, stand to uniquely position the Company to support the integration that AfCFTA requires. Be it the small female trader (who is a MoMo customer), or youth medium-sized entrepreneur (who is connected through Ayoba), or even big business (whose trade is facilitated by the Bayobab infrastructure). Most of the connected Africans along the 8 000 North/South or 7 400 km East/West stretches of the continent are agents of change who are benefiting from MTN. It is the collective power of its networks and platform businesses across the continent that have positioned MTN as a partner of choice for multilateral organisations such as the AfCFTA Secretariat or Governments.

Thato Motlanthe highlighted to the Biashara Forum the need for transformative regulatory and investment governance reforms, which if implemented can facilitate for the expeditious closing of both the coverage and usage gaps, whilst catapulting Africa’s economies into a new and sustained growth path. He commented: “By reforming policy, affordability for consumers and investments by operators can be improved. For instance, given that taxes and fees account for 30% of industry revenues, it speaks to the additional resources can easily be invested[4]”. While this may not be the means to an end, he also acknowledged the need to create a healthy competitive environment through other reforms such as voluntary infrastructure sharing, national roaming and fair share frameworks, amongst others.

Thato Motlanthe also took note of the perennial infrastructure gap, which the African Development Bank estimates at about $100 billion, adding: “This calls for the redoubling of cross-sector efforts and investment actions. Thus, the Biashara Africa, which is by and for Africans, is an important platform by which can facilitate for cross-sector collaboration to close the infrastructure gap.”

Considerations also ought to what one can call “soft infrastructure” which includes the likes of education and digital skills, that also have their own gender dimensions. Noting that Africa has the biggest digital skills gap in the world, despite the fact that it is estimated that Sub Saharan Africa will have over 230 million digital jobs by 2030, he informed the Forum that “MTN has launched the MTN Skills Academy, which seeks to up Africa’s digital skills in the up and down streams of the industry”.

We do believe that the Academy will complement the inroads we have made, especially as it relates to affordable communications and financial inclusion, which have seen MTN collaborate with the World Bank and IMF in some of its 16 markets where MoMo operates.

One of the critical discussions at the Forum revolved around cross-border digital payments. Mapula Bodibe noted that “the ability to facilitate seamless, affordable and secure cross-border transactions is essential for the success of AfCFTA. Small and medium enterprises (SMEs), which account for 80% of Africa’s businesses according to the World Bank, stand to benefit enormously from streamlined payment systems.” MTN Group, through its pioneering role in Mobile Money, is working to develop digital payment systems that reduce transaction costs and enable businesses to reach new markets. This aligns with the goals of AfCFTA to remove barriers to trade, unlock economic potential, and create a more integrated and competitive continent.

Consequently, amongst others, the Forum considered mechanisms by which the digital economy can contribute to increasing intra-African trade and promoting financial inclusion whilst integrating Africa’s economies. Key amongst the binding constraints in utilising the digital economy to unlock potential has been the limitations to conducting business and promoting investments. Whereas there have been poles of excellence, overall, the policy and regulatory environment has been constraining.

The success of AfCFTA depends on collaboration between governments, private companies and international organisations. MTN has a long history of working with both public and private sector partners to expand connectivity and drive economic growth. At Biashara Afrika 2024, MTN emphasised the need for public-private partnerships to accelerate the development of digital infrastructure. By working together, stakeholders can overcome the challenges that hinder Africa’s progress, such as inadequate infrastructure and limited access to digital services in rural areas.

As conversations progress, one message remains clear: the journey towards a more integrated and prosperous Africa is a shared responsibility. By working together, African leaders, businesses and international partners can create a future where connectivity enables economic progress and inclusive growth. MTN’s active participation in this transformation demonstrates the company’s commitment to supporting Africa’s digital future and contributing to the realisation of “The Africa We Want.”

[1] See African Union, Agenda 2063: The Africa We Want, www.au.int 

[2] See: https://www.gsma.com/mobileeconomy/wp-content/uploads/2024/02/260224-The-Mobile-Economy-2024.pdf

[3] See: https://www.brookings.edu/articles/asias-trade-at-a-turning-point/

[4] See: GSMA Mobile Tax Policy and Digital Development Report

MTN Group, Africa’s leading mobile network operator, is set to redefine digital advertising with the official launch of MTN Ads, now live in South Africa and Nigeria. Leveraging MTN and Ayoba’s robust first-party data and extensive network, MTN Ads offers businesses and agencies unmatched opportunities to connect with their target audiences through precise, data-backed campaigns that enhance customer experience and drive business growth. MTN Ads is a critical component of MTN’s Digital Services business, aligning with the company’s broader strategy and 2025 ambition to be a leading provider of digital solutions in Africa.

MTN Ads to Showcase at Seamless 2024

During the upcoming Seamless Africa 2024 conference, MTN will showcase its new platform, MTN Ads, offering advertisers, brands, and marketers an early look at its capabilities. With digital connectivity rising across Africa, MTN Ads is designed to help businesses of all sizes engage their audiences more effectively, tailored to the region’s unique digital landscape.

Unlocking the Power of Data for Businesses

MTN Ads is harnessing the power of MTN’s extensive network of approximately 288 million subscribers and Ayoba 35 million monthly active users (MAU). One of the platform’s standout features is its device-agnostic design, ensuring accessibility on both feature phones and smartphones. Given the high usage of feature phones in the continent, this inclusive approach ensures that businesses can reach targeted audiences. Furthermore, MTN Ads will offer zero-rated advertising solutions, enabling businesses to engage with consumers without the constraints of data costs, which are often a barrier to digital engagement in the region.

“MTN Ads leverages the strength of MTN’s digital infrastructure and data insights added to the power of Ayoba to help businesses across Africa connect with their audiences in new and impactful ways. This solution empowers brands to deliver highly targeted, personalised campaigns through channels like SMS, Ayoba innovative platform and MTN display inventory while offering the unique advantage of zero-rated advertising.,” said Christian Bombrun, Group CEO: Digital Services. “It is a testament to MTN’s ongoing commitment to driving digital innovation across the continent, supporting businesses of all sizes in reaching their customers and creating real value by enhancing engagement and driving growth.“

To extend its reach and offer unparalleled advertising opportunities across the continent, MTN Ads is joining forces with Aleph, a global digital advertising powerhouse operating in over 130 countries, primarily in emerging markets. Aleph’s network engages consumers on more than 45 of the world’s leading digital platforms, enabling businesses to tap into a broader digital ecosystem and enhance the effectiveness and impact of their campaigns.

MTN Ads is already delivering over 100 million monthly impressions across digital platforms, including Ayoba and Captive Portals. Exceptional results, such as a 4.4% click-through rate, which is well above the industry standard of 0.3% – highlight the platform’s capabilities, ensuring a favourable return on investment for businesses.

The launch of MTN Ads further demonstrates MTN’s leadership in Africa’s digital transformation. As mobile penetration and internet access grow, Africa’s digital advertising market is projected to expand by 14% in the coming years, offering businesses significant opportunities to connect with consumers.

“MTN Ads is not just about delivering campaigns—it’s about transforming how businesses connect with consumers in Africa,” explained Bombrun. “We’ve designed this platform to meet the unique needs of businesses operating across the continent, enabling them to leverage data-driven insights for more personalised and impactful engagements. Whether you’re a local business or a global brand, MTN Ads gives you the tools to reach your audience in a way that resonates deeply, fostering stronger relationships and delivering real, measurable growth. Our focus remains on empowering businesses to thrive in an increasingly digital Africa.”

Ready to elevate your marketing strategy? Contact us at: mtnsales@alephholding.com for more information on how MTN Ads can work for you.

MTN Group is pleased to announce that MTN Global Sourcing and Supply Chain (GSSC) has been recognised with a 2024 Digital Award from The Hackett Group, a global strategic consulting and advisory firm. The award was presented in the Source-to-Purchase category for GSSC’s innovative Compliance Passport, an in-house solution that has transformed how MTN manages supplier risk. This recognition marks the third consecutive year that MTN GSSC has been celebrated at the prestigious Hackett Group Digital Awards.

Developed in-house by MTN’s Procurement Excellence team, the Compliance Passport provides a single, comprehensive view of every supplier. It aggregates and analyses data from various internal systems (like ERP) and external sources, including sanctions lists, adverse media reports, and politically exposed persons (PEP) databases. This 360-degree view enables MTN to proactively identify and mitigate potential risks throughout the procurement process, ensuring compliance and responsible sourcing practices. By promoting transparency and accountability within its supply chain, the Compliance Passport aligns with MTN’s commitment to ethical and sustainable business practices.

Tsholo Molefe, MTN Group Chief Financial Officer, commented: “At MTN, innovation and responsible business practices go hand in hand. The recognition of our Compliance Passport by The Hackett Group reflects not only our commitment to digital transformation but also our unwavering focus on sustainable and ethical procurement. As we continue to drive efficiencies and transparency across our operations, we remain dedicated to creating long-term value for our stakeholders and contributing to the broader economic growth of Africa.”

Dirk Karl, Group Executive – Global Sourcing and Supply Chain, Group Procurement, said, “As a business, we understand that building a sustainable future requires more than innovation – it demands responsibility. The Compliance Passport is a reflection of our commitment to ethical procurement, ensuring that our supplier relationships are built on transparency, accountability and integrity. This award not only recognises our strides in digital transformation but also reaffirms our mission to embed sustainability into the very core of how we do business, for the benefit of our stakeholders and the communities we serve.”

The Hackett Group’s Digital Awards recognise companies that are at the forefront of digital transformation, focusing on key trends such as hyper-automation, generative AI, and the accelerating pace of digitalisation. This recognition reinforces MTN’s leadership in Africa’s digital transformation and highlights the company’s commitment to using technology to enhance operations, drive sustainable growth, and deliver value to its stakeholders.

In addition to the Hackett Group award, MTN GSSC has been honoured at several other prominent industry events, highlighting its consistency and dedication to excellence in procurement. At the 2024 Procurecon Indirect East EPIC Awards, GSSC received the Innovative Procurement Team Award for its forward-thinking approach to procurement excellence. At the 2024 CIPS Excellence in Procurement & Supply Chain Awards, GSSC secured two titles: Best Use of Digital Technology for its development of the Px360 central procurement intelligence platform and Procurement Team of the Year: Large Organisation for its agile, collaborative, and innovative procurement strategies.

As MTN GSSC continues to lead the way in digital procurement and innovation, demonstrating the Company’s ability to integrate cutting-edge technology with responsible business practices and sustainability.

MTN Group is honoured to be recognised as one of Forbes 2024 World’s Best Employers, having climbed an impressive 127 places to secure 267th globally from last year’s ranking of 394. This recognition – grounded in feedback from over 300,000 employees through an assessment of 850 companies, across approximately 50 countries worldwide – speaks to MTN’s continued dedication to creating an inclusive, empowering and supportive work environment across its vast markets.

MTN’s ascent in the rankings is particularly significant within its peer group of global telecom service providers, where we proudly hold the position as the fourth-highest-ranked organisation. This achievement reflects MTN’s ongoing efforts to foster a workplace where employees not only feel valued but are provided with the tools and opportunities to grow, innovate, and thrive.

At the core of MTN’s journey is a simple belief that our people are at the heart of our success. It is through their dedication, talent, and commitment that MTN has grown into the global leader it is today. Guided by this belief, MTN has introduced several initiatives aimed at empowering its workforce, including the Live Inspired Employee Value Promise. This promise encapsulates MTN’s commitment to ensuring that every individual, no matter their role, feels inspired and enabled to make meaningful contributions.

This ethos of empowerment is further demonstrated by MTN’s commitment to diversity and inclusion. In 2023, women made up 40% of the company’s global workforce, with 36% representation on the Group Board. These figures, reflective of MTN’s inclusive culture, underline the company’s ongoing drive towards gender equity and its broader efforts to build a workplace that embraces people of all backgrounds.

Paul Norman, MTN Group Chief Human Resources Officer, said: “This recognition from Forbes affirms the importance of creating a workplace that is built on inclusivity, support, and personal growth. Our employees are at the heart of everything we do at MTN, and it’s through their dedication and passion that we continue to evolve. We are proud to be recognised for our efforts and remain committed to creating an environment where everyone can thrive.”

MTN’s commitment to its employees extends well beyond professional growth. The company takes a holistic approach to employee well-being, recognising that supporting people in all aspects of their lives is key to fostering a positive and productive work environment.

The MTN MOVE well-being app is a prime example of this commitment. Designed to support the mental, physical, and emotional health of employees, the app has become an integral part of the employee experience, with over 90% of the workforce actively using it. In addition, MTN’s focus on leadership development, through programmes such as Rising Leaders, continues to empower employees to take on greater responsibilities, ensuring a steady flow of diverse, capable leaders across the organisation.

MTN’s people-centric approach extends across its 18 markets, where the company’s workforce of over 17,500 individuals represents a diverse and dynamic community. From bustling cities to remote regions, MTN’s employees are united by a shared mission to connect people, businesses, and communities, driving positive change throughout Africa and beyond.

This recognition from Forbes is, at its core, a reflection of the collective efforts of MTN’s employees In their own words, MTN employees speak of being part of a family that values diversity and offers unparalleled opportunities for personal and professional growth.

“This acknowledgment by Forbes is testament to the power of people-driven organisations. At MTN, we believe that the strength of our company lies not only in our technological advancements but in the individuals who bring our vision to life. It’s our responsibility to create an environment where people feel empowered to innovate, grow and contribute to something larger than themselves. As we continue this journey, our focus remains on fostering a workplace where every employee can thrive —because when our people thrive, the communities we serve thrive and that’s where real progress happens,” said Ralph Mupita, MTN Group President and CEO.

MTN Group’s strategic intent is ‘leading digital solutions for Africa’s progress’. It was with this emphasis that we participated in a range of engagements at the 79th session of the United Nations General Assembly (UNGA), in the last week of September 2024

Discussions by global leaders at the UNGA underscored the need for collaboration and finding shared solutions to the world’s most pressing challenges.

At the biggest event on the diplomatic calendar, UN Secretary-General Antonio Guterres called the UNGA a “place where solutions are made” and urged world leaders to work towards achieving less impunity and more accountability, less inequality and more justice, less uncertainty and more opportunity.

Here we provide an overview of the participation of MTN, which was represented in New York by Chairman Mcebisi Jonas; Group President & CEO Ralph Mupita; Senior Vice President for Markets Ebenezer Asante; MTN Nigeria Chairman Ernest Ndukwe; MTN Nigeria CEO Karl Toriola; and Acting Group Chief Sustainability and Corporate Affairs Officer and Group Executive for Investor Relations, Thato Motlanthe.

Bridging the digital divide

MTN participated in the Fall Meeting of the UN Broadband Commission on Sustainable Development, where key discussions focused on promoting broadband in developing countries.

Presided over by Rwanda’s Minister of ICT and Innovation Paula Ingabire, the meeting was themed ‘Towards a Resilient, Safe, and Inclusive Digital Future.’ It focused on building partnerships between the private sector, governments, civil society and international organisations.

Among the key focuses of the meeting were:

Engaging with nation states

On the sidelines of the UNGA, MTN leaders met with numerous heads of state, ministers and business leaders from some of our most important markets. These included engagements with HE President Nana Akufo-Addo of Ghana; the communications ministers of South Africa, Nigeria, Rwanda and Ghana; the international relations/foreign ministers of South Africa and Nigeria; as well as with South Africa’s minister of trade, industry and competition.

Among the broad-ranging topics of discussion were the development of continent-wide harmonised and predictable policies; device financing’ conducive policy and regulatory environments; the digital economy; market structure and consolidation; promoting investment and competition; visa regimes; and MTN’s contribution to the fiscus and infrastructure, skills, corporate social investment.

MTN also participated in business forums hosted by the governments of South Africa and Nigeria, which had a focus on strengthening partnerships between the public and private sectors.

Collaborating for Impact

Our delegation also participated in various other initiatives on the sidelines of UNGA. Among them were:

The UN Women’s HeForShe Summit, where we put forward MTN’s deliberate work to progress diversity and inclusion and achieve gender equity by 2030.  We highlighted the vital role women have played in building MTN over the last 30 years and the need for the world to focus on education and male allyship to eliminate stereotypes and biases.

The Forward Africa Leaders Symposium, where discussions focused on investing in critical digital public infrastructure and strategic partnerships to advance a unified digital economy.

The Economist Impact Panel Discussion, addressing digital inequalities and how they can be addressed to accelerate progress towards the achievement of the UN’s Sustainable Development Goals.

The Africa-America Institute Awards, which recognised efforts to strengthen the capacity of Africans and promote the continent’s development through higher education and skills training.

Engaging in the US Capitol

While in the United States, the MTN also took the opportunity to visit Washington DC to meet with a number of officials to discuss geopolitical and economic issues, including the war in Sudan, which is in need of much more humanitarian aid and support for the economy. Our meetings included engaging with representatives of the International Monetary Fund, the Congressional Black Caucus, the National Security Council and the House Committee on Foreign Affairs.

MTN Group is pleased to announce that we have been recognised in two prestigious awards surveys in the past week, acknowledging our ongoing work to engage with capital markets stakeholders.

Our integrated annual report has once again been recognised in the ‘Excellent’ category at the 2024 EY Excellence in Integrated Reporting Awards, placing MTN amongst the top 24 JSE-listed companies. The survey evaluates the quality of integrated reporting and how companies convey their value creation journey to investors and other stakeholders.

Additionally, MTN was ranked first in eight categories for the telecoms, media and tech (TMT) sector in the 2024 Extel Developed Europe and EMEA Executive Team Awards, in a survey of leading global investment professionals.

The accolades, which recognise the best-rated Investor Relations (IR) and Executive teams, are based on more than 20 qualitative performance metrics in a survey of leading capital market stakeholders. Extel (formerly Institutional Investor Research) surveyed more than 2 000 buy-side and sell-side professionals, with more than 2 700 individuals from more than 1 300 companies nominated.

In our region (Europe, Middle East and Africa – EMEA), about 500 IR professionals and C-suite members from more than 330 companies were surveyed by over 400 investment professionals. The vote count for Emerging EMEA was up by a quarter from the previous year, highlighting the growing interest in providing independent feedback on corporate activities and engagement with the capital markets.

MTN was ranked first in all eight EMEA-TMT categories by shareholders/ investors and second on a combined basis that includes the sell-side. The categories are: Best CEO; Best CFO; Best IR Professional; Best IR Team;  Best IR Program; Best ESG Program; Best Investor/Analyst Day; and Best Company Board.

“One of MTN’s strategic priorities is to ‘create shared value’. Key to this is our engagement with stakeholders, including the investment community. We’re grateful for the acknowledgement of MTN’s efforts to engage transparently and consistently with our capital market stakeholders,” said MTN Group CFO Tsholofelo Molefe, adding: “Kudos to our IR team, which spearheads our efforts with the capital markets and continues to raise the bar in an industry where standards are high and keep getting better year after year.”

Thato Motlanthe, Acting Chief Corporate Affairs & Sustainability Officer and Executive for Investor Relations, MTN Group added, “We appreciate the recognition of our team’s commitment to continuous improvement and meeting the ever-evolving needs of the investment community and broader stakeholders. In driving this purpose, we deeply value the collaboration fostered with our leadership and colleagues as well as the enduring partnership and support of our stakeholders.”

In the Extel awards, MTN was also listed among the ‘Most Honored Companies’ survey for the EMEA region, placing 2nd* in the TMT sector and within the top 10* overall, out of more than 330 companies.

MTN remains committed to maintaining high standards in our endeavours to serve the needs of our investment community stakeholders.

Across continents and cultures, a new generation of women is rising to become leaders in the rapidly evolving landscape of Information and Communications Technology (ICT). On International Youth Day – celebrated annually on the 12th August – we are reminded of the strength and potential of young people across the African continent. This day serves as a reminder of the resilience and determination of young individuals who continue to overcome obstacles and create a positive impact on society.

We remain inspired by the young, up-and-coming talent within our own ICT-ecosystem, and as a company committed to fostering innovation and breaking down barriers, MTN’s Global Graduates program amplifies the voices and accomplishments of these trailblazers. Their journeys highlight the transformative power of mentorship, the ongoing challenges of bias, and the unwavering determination to inspire the next wave of female tech leaders.

The spark of inspiration: mentors and role models

The impact of influential figures in shaping these women’s paths is undeniable. Rubby Fevlo, an MTN Ghana Graduate Trainee, attributes her passion for technology to the encouragement of her primary school headmaster and the mentorship she received during her national service year at MTN.  While Ivy Sebaeng, an MTN South Africa Commercial Modelling Analyst, had to carve her own path in the absence of readily accessible female role models, she advocates for showcasing examples of success for young women: “If you can see it, you can be it.” This lack of visibility in the early days of her career drives her to be the inspiration for others.

Other graduates echo the significance of guidance and support. Alice Mukamihigo, a Packet Core Senior Engineer in MTN Rwanda, found a pivotal mentor in her first supervisor: “She encouraged me constantly, making me believe that if I put my mind to it, I could do anything.” This belief in her abilities propelled her to advance to senior positions. For Benita Biju, currently within MTN Bayobab in Dubai, an iconic historical figure provides inspiration: Hedy Lamarr, an actress and inventor whose technological breakthroughs during World War Two set the stage for modern-day Wi-Fi and Bluetooth. Lamarr’s defiance of societal expectations motivates Benita to pursue her own path while contributing to the ever-evolving tech landscape.

Overcoming bias, building resilience

Despite significant strides, women in ICT still face hurdles rooted in gender bias. Enuma Anyanwu, an analyst at MTN Nigeria, powerfully articulates the pressure of representing an entire gender:  “I have to be the best – if I fail, they might not let other women in.  I feel like I have to represent the entire female gender, and that’s a lot of pressure.” Sakhile Simelane, an engineer in MTN Eswatini, shares the struggle of confronting the assumption that women, especially mothers, are less dedicated or capable in their work. For young women like Benita Biju, the challenge manifests in subtle ways, such as having her ideas dismissed because of her age and gender. These diverse experiences illuminate the ongoing need for organisations to take active measures to combat unconscious and conscious biases that hinder the advancement of women in STEM fields.

The power of community and support

Amidst challenges, the importance of a supportive community and inclusive environment shines through. Bendia Wesseh, part of the MTN Liberia team, credits the MTN Women organisation, saying “It provided me a space to thrive, offering encouragement and opportunities to grow my career.” Enuma Anyanwu emphasises the role of female-focused initiatives: “Representation matters, and having visible women in STEM fields is crucial, creating a supportive community and flexible work arrangements help us thrive.” These inclusive measures not only attract talented women but also foster a culture where they can succeed.

Paying it forward: shaping the future of ICT

Conscious of their power to make a difference, each graduate expresses a deep commitment to inspiring future generations. Ivy Sebaeng encourages challenging stereotypes:   “Just doing what I do every day, being in this space, I feel I’m helping to show that women and young women can do this too.”  Alice Mukamihigo focuses on actively supporting others: “My role is to encourage, congratulate, and support whenever I encounter someone aspiring to join STEM.” Rubby Fevlo envisions sharing her experiences:  “There’s always room for more individuals to make meaningful contributions in ICT, regardless of what the perceived barriers might be.” This shared belief in mentorship and empowerment underscores their role as catalysts for change within the industry.

By sharing their stories and actively advocating for the next generation, these graduates embody the kind of leadership needed to pave the way for future women in tech.

MTN’s commitment: A connected, more inclusive future

MTN’s investment in these young leaders reflects a broader dedication to diversity and inclusion. The program’s focus on mentorship, professional development, and the celebration of achievements all contribute to the company’s goal of fostering a supportive and empowering environment where women can excel in ICT.

Empowering women in tech is about creating a world where young girls and women are not the exception but a powerful, thriving presence in the ICT industry. At MTN, we are committed to continuing our support for the next generation of women in tech, ensuring they have the resources, guidance, and opportunities to succeed and lead in the ever-evolving landscape of ICT.

MTN Group’s commitment to shared value in Africa extends beyond providing essential connectivity. In 2023, our total tax contribution to governments across all markets increased by more than 12% to R61.7 billion. This figure encompasses the direct corporate taxes we pay, indirect taxes, operating licence fees, payroll taxes, property rates, dividend taxes and withholding taxes.

“Our total tax contribution is equivalent to the cost of building more than 500 high-quality schools,” notes MTN Group Chief Financial Officer Tsholo Molefe, adding that governments across our markets could use our total tax contribution (TTC) to invest in infrastructure, education, healthcare and a wide range of other public services.

“Our commitment to paying our fair share of taxes supports the positive relationships we have with governments and communities; it also promotes stability and predictability in the business environment,” said Molefe, adding: “This not only attracts foreign investment but also creates new job opportunities, further stimulating economic growth across the continent.”

To maintain transparency, MTN releases an annual Tax Report as part of its suite of reports. This year, we mark 30 years of connecting people and driving digital and financial inclusion. We recognise that the business’s growth in this time would not have been possible without the trust and support of our many stakeholders.

“We build public trust through transparency, including open communication about our tax affairs, including via our Tax Report,” Molefe said.

The report details our broader economic contribution across our markets – beyond the corporate taxes we pay. It also unpacks the evolving global tax environment, MTN’s approach to tax, tax governance, our TTC by market, as well as our effective tax rates.

In 2023, our West and Central Africa (WECA#) region accounted for 39% of our independently assured total tax contribution.This was followed by Nigeria, with 31%; our Southern and East Africa (SEA^) region at nearly 14%; and South Africa at almost 11%.

“We are very pleased to play our part in supporting Africa’s progress and encourage stakeholders to explore our Tax Report for a detailed look at our impact beyond the economic activity created through providing essential communications services across 17 African markets.”

For our 2023 Tax Report, please see MTN Group | home (mtn-investor.com)

In 2005, a heartwarming story unfolded in the heart of Uganda. Alice, a 70-year-old widow and the sole caregiver for seven orphans, lived in a humble mud-and-reed shack in the village of Naama in the Mukono district outside Kampala.

One day, her life took an unexpected and joyful turn. A busload of MTN employees, their faces beaming with warmth, arrived in her village, not as telecom professionals but as compassionate builders. Their mission: working with Habitat for Humanity to construct a sturdy, four-room brick house with a well-ventilated pit latrine for Alice and the children – they were going to do the same for her neighbours, Namisango and Harriet, who were also widows.

The houses that MTN built

With infectious enthusiasm, the MTN team, sporting bright yellow T-shirts and bandanas, got to work. Under the watchful eyes of skilled masons, the MTN staff split into three groups, each allocated to a different site. Together, they tossed bricks, mixed mortar, and built walls for the new homes that would soon become safe havens for Alice, Namisango and Harriet.

The laughter and camaraderie filled the air, a testament to the power of community and shared purpose. As the walls rose, so did the hopes and dreams of those who would soon call these places home.  After six hours of dedicated labour, the walls had reached window level, and the MTN team could take a break. They chatted with the villagers, including the astonished but delighted Alice, Namisango and Harriet, and shared in the joy they were creating.  As the sun began to set, they headed home, leaving the finishing work to the professional builders, but with hearts full of accomplishment and a renewed sense of purpose.

By 2005, MTNers in Uganda, in partnership with Habitat for Humanity, had constructed over 200 low-cost houses for underprivileged rural communities. This act of kindness, while significant, was just the beginning of MTN’s commitment to community development. These MTNers were practising something that would only be formalised two years later, in 2007, with the launch of 21 Days of Y’ello Care, a group-wide initiative that has touched countless lives across Africa. This initiative marked a significant step in MTN’s journey, showing MTNers’ commitment to making a lasting impact.

Labours of love

Since its inception in 2007, 21 Days of Y’ello Care has become an annual tradition, happening every June (except for 2020 when COVID-19 intervened). MTNers from across the continent eagerly roll up their sleeves to participate, dedicating their time and skills to directly improve the lives of people in the communities they serve.

Over the years, Y’ello Care has evolved into a powerful force for good. As many as 13,000 staff a year have participated, leaving an indelible mark on countless lives. They have constructed not only homes but also schools where children’s laughter fills the air, hospitals where healing takes place, and computer labs where dreams are ignited. They have painted and rehabilitated schools and hospitals, organised blood donation drives to save lives, refurbished streets and orphanages, and empowered communities with the tools and knowledge they need to thrive.  From remote villages to bustling cities, the impact of Y’ello Care has been felt far and wide, leaving behind a trail of gratitude and renewed hope.

To encourage and recognise their efforts, volunteer staff, with the support of their suppliers, compete for trophies and an annual top prize of US$100,000 awarded by the Group President and CEO for the best Y’ello Care campaign – with funds promptly reinvested in ongoing CSI projects in the winning countries.

A lasting World Cup legacy

In 2010, MTN partnered with United Against Malaria (UAM) as part of the Group’s “We can’t wait. Let’s go 2010” campaign during the FIFA World Cup. This project, aimed at combating malaria, involved educating communities and distributing over 28,000 mosquito nets to at-risk individuals. MTN also committed to being malaria-safe in all 16 of its African markets and donated R275,000 raised from World Cup fan parks to UAM.

In 2012, as part of Y’ello Care, MTN ran its first group-wide Y’ello Global Career Day, aimed at preparing close to 7,500 young people for jobs in the digital economy. In the same year, also focusing on education, MTN Cameroon refurbished several public libraries in five municipalities, including the establishment of an e-library. A nationwide publicity drive collected more than 100,000 books for these libraries, most of which were in rural and underprivileged parts of the country.

In 2018, Sudan won the Group President and CEO’s Y’ello Care award after running three business clinics hosted by MTN employees, two of which were aimed at young people who wanted to start their businesses or youths with solid entrepreneurial ideas but who needed support in business-related subjects. A third clinic targeted people with disabilities with practical help in converting recycled materials into commercial products. Drawing in a number of business partners to support those attending the various clinics ensured the continuing sustainability of the project – beyond the 21 days of Y’ello Care.

Y’ello Care: A legacy of empowerment

The 2024 Y’ello Care initiative, themed “Learn Today, Lead Tomorrow,” and extended to 30 days in celebration of MTN’s 30th anniversary, recently concluded with unprecedented staff mobilization across the continent. The initiative focused on bridging the educational divide in the digital age, with employees engaging in impactful activities such as school refurbishments, establishing digital libraries, providing access to online educational resources, and conducting digital literacy training programs for students and teachers.

From Alice’s new home in Uganda to countless other lives transformed across the continent, Y’ello Care stands as a shining example of MTN’s enduring legacy of making a difference. It is a testament to the power of collective action, reminding us that even small acts of kindness can create a ripple effect of positive change that echoes through generations. As MTN continues its journey, Y’ello Care will remain a cornerstone of its mission, ensuring that MTN’s impact extends far beyond telecommunications, enriching the lives of communities throughout Africa and creating a brighter future for all.

In honour of our 30th anniversary, MTN Group is proud to announce a special edition of our flagship employee volunteerism programme, “21 Days of Y’ello Care,” now extended to “30 Days of Y’ello Care.” This year’s campaign, themed “Learn Today, Lead Tomorrow,” focuses on bridging the educational divide in underserved communities across MTN’s operational footprint.

2024 marks a significant milestone for MTN, celebrating 30 years of innovation, connectivity, and social impact. The “30 Days of Y’ello Care” initiative further demonstrates our commitment to leveraging technology and resources to empower communities and create a better, more inclusive future for all.

MTN recognises the transformative power of education. Through the “Learn Today, Lead Tomorrow” campaign, we aim to provide essential digital learning resources, reliable internet access, and engaging educational platforms to students and educators in underserved areas. By doing so, we are opening doors to opportunity and fostering the next generation of leaders.

“The theme – Learn Today, Lead Tomorrow, embodies our passion for creating a world where every young person has access to the tools required to reach their full potential,” said MTN Group Chief Sustainability & Corporate Affairs Officer, Nompilo Morafo. “The 2024 campaign targets educational inequity, reflecting our deep-rooted commitment to empowering communities. It’s about fostering the next generation of innovators, entrepreneurs, and leaders who will shape their communities and the global landscape for years to come.”

The “30 Days of Y’ello Care” campaign will run from June 1st to 30th, 2024. Thousands of MTN employees will unite in this shared mission, participating in activities designed to make a lasting impact on educational access and quality.