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The 2024 Africa PachiPanda Challenge, an initiative by MTN Group in partnership with WWF and FNB WesBank, concluded this week with a powerful celebration of Africa’s emerging eco-entrepreneurs. Hosted in Johannesburg, South Africa, the grand finale brought together the brightest young minds from across the continent, united by a shared vision for environmental sustainability and inclusive growth.

The initiative was designed to spotlight Africa’s next generation of environmental leaders and equip them with the tools, mentorship, and networks needed to scale their climate-smart solutions. Finalists from Nigeria, Cameroon, Zambia, and South Africa were invited to participate in a transformative two-day programme, which included expert-led masterclasses on business development, sustainable innovation, and impact measurement, culminating in a vibrant finale event that showcased the continent’s most promising green ventures.

Among the standout innovators, chosen by a distinguished panel of judges for its outstanding scalability, measurable impact, Moses Afopezi of Cameroon claimed first prize for his project AgricFresh, a tech-enabled platform designed to reduce post-harvest loss by professionalising farm management and enhancing market access. By integrating solar-powered cold storage systems, AgricFresh helps extend the shelf life of crops and supports a more efficient, climate-resilient agricultural ecosystem.

Olabisi Rafatu Emmanuel from Nigeria earned second place, and Jean Blaise Seka, also from Cameroon, secured third, with both recognised for their impactful, community-driven solutions that address local environmental challenges with creativity and ingenuity.

“Congratulations to Moses Afopezi and the AgricFresh team for this well-deserved recognition. Their work reflects the kind of grounded, forward-thinking innovation that communities across Africa urgently need,” said Nompilo Morafo, MTN Chief Sustainability and Corporate Affairs Officer. “The Africa PachiPanda Challenge is one of the ways we’re working with partners to support climate entrepreneurship that is practical, inclusive, and rooted in real local needs.”

Innovation, particularly in climate-tech and sustainable development, is increasingly recognised as a cornerstone of inclusive growth. According to the African Development Bank, every dollar invested in climate-resilient infrastructure yields four dollars in economic benefits. Initiatives like the Africa PachiPanda Challenge are helping to unlock this potential by equipping young innovators with the tools to scale locally rooted solutions. From digital platforms for waste management to energy-efficient technologies for agriculture, these ventures reflect the ingenuity of a generation that is redefining what progress looks like, bold, green, and built from the ground up.

WWF echoed their commitment to supporting youth-led solutions. WWF-Zambia Chief External Engagement Officer Fungai Musana, as the lead for the Africa lag said, “WWF is proud to be part of a historic moment, the successful execution of the inaugural Africa PachiPanda Innovation Challenge. This trailblazing, youth-led initiative marks a first of its kind on the African continent. A huge congratulations to the winners for their cutting-edge innovations! And to all participants, well done for stepping up and being part of this incredible journey. WWF is honoured to collaborate with MTN Group in empowering the next generation of sustainable leaders. We believe the ideas born from this challenge have the power to drive meaningful, lasting change for communities and the environment across Africa.”

Adding further support, FNB WesBank underlined the critical role that green innovation plays in Africa’s future, Kyle Durham Head of Sustainability at FNB Commercial, added that FNB, in partnership with WesBank is thrilled to be a part of the Africa PachiPanda Challenge and to support this groundbreaking initiative. The event has been a showcase of inspiring and visionary solutions to unique challenges, and AgricFresh stands out as a shining example of the innovation, passion, and dedication that young eco-entrepreneurs bring to the table, creating lasting impacts for a sustainable future.

As the overall winner of the Africa PachiPanda Challenge, Moses Afopezi AgricFresh project will receive USD 5000, along with ongoing mentorship and strategic support from MTN Group, WWF, UNDP, GSMA and other partners to expand the reach and impact of their innovation. Moses shared a brief insight on his experience: “Never did I imagine that the path to an international stage would be paved by the work we are doing at the grassroots level with AgricFresh. The recognition we’ve received fills me with immense joy and hope for the farmers whose lives we aim to improve. With the knowledge and prize, we’re now empowered to expand our reach to two more communities in Cameroon’s war-affected regions.”

Through this initiative, MTN, together with WWF and FNB WesBank, reinforces its commitment to supporting ideas that deliver lasting value for the environment and local communities. With a footprint in 16 markets across Africa, MTN recognises the unique responsibility and opportunity to provide young innovators with the visibility, resources, and support they need to thrive.

This challenge is a testament to how MTN is embedding sustainability into the way it operates, by investing in people and purpose, with a long-term view toward shared prosperity.

As Africa continues its journey toward inclusive digital transformation, one truth has become clear: unlocking the potential of girls and young women in ICT is not only a question of equality — it is a cornerstone of sustainable development. This Girls in ICT Day, MTN reaffirms its commitment to empowering the next generation of female digital leaders across the continent, aligning with the African Union’s Agenda 2063 and its broader goals for gender equality, innovation, and inclusive economic growth.

Despite notable progress in many sectors, the gender gap in technology and science remains wide. According to the International Telecommunication Union (ITU), only about 30% of the global tech workforce is female. In Africa, this gap is often more pronounced due to structural barriers, socio-cultural norms, and unequal access to digital tools and education. UNESCO reports that just 28% of women worldwide pursue STEM careers, and those numbers drop significantly in low- and middle-income countries. The implications of this disparity are profound — not just for individuals, but for entire economies.

However, the data also tells a more hopeful story: one of opportunity. Research suggests that if gender gaps in labour force participation and digital inclusion were closed, Africa could see a GDP boost of over $300 billion by 2025. Increasing women’s participation in ICT is not a peripheral concern — it is an economic and social necessity. For MTN, empowering girls with digital skills, confidence, and opportunity is not just a moral imperative — it is a strategic investment in Africa’s future.

This vision is already coming to life through MTN’s initiatives across several of its markets. In Liberia, the Next Gen programme is reimagining what access to STEM education looks like. Specifically designed for young women from non-STEM backgrounds, the programme delivers interdisciplinary training in STEAM — science, technology, engineering, arts, and mathematics. Participants like Sasha and Amaze represent a new generation of learners who are building bridges between creativity and technology. By equipping young women with both technical expertise and problem-solving skills, the programme opens doors to careers in fields that were once considered out of reach.

In South Africa, MTN is driving inclusion through innovation-focused programmes like the Women in Digital Business Challenge and the Digital Skills for Digital Jobs initiative. These platforms provide not only critical technical training — including in high-demand areas like artificial intelligence, coding, and cybersecurity — but also access to mentorship and funding. This integrated approach ensures that women are not only prepared for the jobs of the future, but are also positioned to create and sustain their own businesses. Many of the programme’s alumni have gone on to launch startups, lead digital transformation in their communities, and contribute to a growing ecosystem of women-led innovation in Africa.

In Cameroon, MTN’s impact is equally profound. At the Yaoundé V Social Centre, over 250 girls have completed practical ICT training courses that range from digital literacy and e-commerce to social media marketing. These skills are not just theoretical — they translate directly into income-generating activities. Many of the programme’s graduates have since launched their own small enterprises, proving that when girls have the right digital tools, they can drive economic development at the grassroots level. This kind of transformation is exactly what Agenda 2063 envisions: communities where women are empowered agents of change, shaping local economies and contributing to national growth.

MTN’s commitment to gender equality in the digital age extends beyond programme delivery. It is embedded in our broader strategy to mainstream gender considerations across all areas of development. This includes creating pathways for leadership and decision-making roles for women within the tech ecosystem, supporting women entrepreneurs with access to capital and business networks, and advocating for policy environments that prioritise digital inclusion.

Education remains central to this mission. MTN recognises that without access to foundational and advanced learning opportunities in science and technology, millions of girls will be left behind in the digital revolution. That is why our initiatives are designed to reach underserved communities, tackle stereotypes about women in tech, and create safe, supportive environments for girls to explore, experiment, and excel in ICT fields.

As we mark Girls in ICT Day, it is important to recognise that the stakes are high. This is not simply about bridging a digital divide — it is about shaping a digital future that reflects the full diversity of Africa’s potential. Whether in Monrovia, Johannesburg, or Yaoundé, the stories emerging from MTN’s initiatives reveal a powerful truth: when girls are empowered with knowledge, resources, and opportunity, they become architects of progress.

Africa’s journey toward inclusive, tech-driven development will not be complete without the full participation of its daughters. At MTN, we are committed to making sure they are not only included, but empowered to lead. Because doing for tomorrow means investing in the girls who will build it today.

At MTN Group, we believe that when women thrive, communities prosper. As the world celebrates International Women’s Day (IWD), we reaffirm our commitment to empowering women across Africa and beyond by using our technology and resources to make a tangible difference in the lives of women entrepreneurs.

The theme of IWD 2025 is “For ALL Women and Girls: Rights. Equality. Empowerment”. It calls for collective action to unlock equal rights, power and opportunities for women and girls everywhere, and MTN is leading the way.

“Women entrepreneurs are not only catalysts for economic growth but are also pivotal in transforming communities and industries,” said MTN Group Chief Sustainability and Corporate Affairs Officer Nompilo Morafo.

“From building innovative tech startups to supporting local economies, female entrepreneurs are challenging the status quo, breaking barriers and paving the way for a brighter, more inclusive future,” she added.

Despite their immense potential, however, women face unique challenges, including limited access to finance, resources, mentorship and technology.

“It’s time for society to take collective action and support these women who are already making an impact,” said Morafo. “At MTN, we believe that when women thrive, communities thrive. This IWD, we reaffirm our commitment to empowering female entrepreneurs by bridging digital and financial gaps, enabling them to access financial services, connect with markets and grow their businesses.”

MTN Group, operating in 16 countries across Africa and the Middle East, is focused on creating a digital ecosystem that enables women to break free from the constraints of inequality. By leveraging our wide-reaching mobile technology and financial services, MTN is helping to bridge the gender gap in entrepreneurship, offering women the tools, connections and resources they need to succeed.

Here are just a few ways MTN is actively empowering female entrepreneurs and supporting women’s rights and equality:

1. MTN Mobile Money: Empowering women through financial inclusion

One of the most powerful ways MTN is empowering women entrepreneurs is through MTN Mobile Money (MoMo), our mobile financial service. In many African countries, women face obstacles in accessing traditional banking services, often due to geographical barriers, lack of documentation or societal norms. MoMo is changing that by offering a safe and convenient way for women to manage money, make payments and access financial services right from their mobile phones.

In Uganda, for example, Joyce Ssebugwawo, a small-scale farmer and businesswoman, uses MoMo to sell her produce to customers in remote areas, allowing her to reach a wider market. By accepting payments digitally, she can reduce the risk of cash theft and streamline her business operations. MoMo has also enabled her to save, invest and access loans, directly contributing to the growth of her business and her financial independence.

MTN is committed to ensuring that women across our markets can easily access mobile money services and financial literacy programmes, helping them take control of their economic future.

2.Local Impact: Women entrepreneurs across MTN’s markets

Across MTN’s countries, from Nigeria to South Africa, Cameroon to Côte d’Ivoire, women entrepreneurs are benefiting from MTN’s initiatives. In South Africa, MTN has partnered with local incubators and accelerators to provide women-led startups with mentorship, access to investors and digital tools to help them scale.

In Ghana, MTN has rolled out the MoMo Entrepreneurship Programme, which supports women entrepreneurs by helping them integrate digital payment solutions into their businesses. Women who were previously selling goods in informal markets are now able to accept payments via MoMo, gaining access to a broader customer base and enhancing their financial security.

The impact of women entrepreneurs is undeniable, but their journey is far from easy. They face financial, social and cultural challenges that hinder their progress. However, as MTN demonstrates through our initiatives, the path to equality, rights and empowerment is not just a distant ideal—it is happening now, one digital connection at a time.

As we celebrate IWD 2025, MTN calls on governments, businesses and individuals to continue supporting women entrepreneurs. We must break down the barriers, remove the obstacles and ensure that women have the resources, the rights and the opportunities they need to thrive.

MTN Group welcomed a high-level delegation from Uganda, led by Mr. James Makula, Chairperson of the National Start-up Technical Working Group, to its headquarters on Tuesday, 19 November 2024. The visit reflected MTN’s deep commitment to supporting the priorities of nation states by fostering partnerships that drive innovation, entrepreneurship, and regional collaboration.

As part of a benchmarking mission to South Africa, the engagement focused on knowledge exchange and exploring strategies to leverage technology for socio-economic progress. Discussions centred on advancing Uganda’s National Start-up Policy and enhancing cross-border trade opportunities within the African Continental Free Trade Area (AfCFTA).

Ms Yolanda Cuba, Vice President for MTN Southern and East Africa, underscored the value of collaboration in fostering sustainable growth. “Africa’s potential lies in our ability to innovate and collaborate. At MTN, we are proud to be a key enabler of digital transformation, empowering entrepreneurs and building ecosystems that foster sustainable growth. This engagement with Uganda reflects our shared commitment to shaping Africa’s digital future.”

As one of MTN’s earliest markets, Uganda holds particular significance in the company’s journey of expansion and partnership across the continent over the past three decades. Reflecting on the collaboration, Ambassador Kinta Nyago, Uganda’s Deputy High Commissioner to South Africa, remarked: “This visit underscores the importance of public-private partnerships in driving Uganda’s innovation agenda. MTN’s leadership in technology and its dedication to empowering start-ups resonates deeply with Uganda’s vision for economic transformation.”

Professor Ernest Aboho, a member of the Ugandan delegation, highlighted the importance of collaboration and knowledge exchange. “MTN’s innovative strategies and investments in digital inclusion are exemplary. This visit has provided valuable insights that will undoubtedly shape Uganda’s start-up policy and create opportunities for our youth and entrepreneurs.”

Since its entry into Uganda, MTN strived to align its efforts with the nation’s development goals, supporting digital transformation and fostering partnerships that deliver tangible results. This visit underscores MTN’s broader commitment to enabling progress through collaboration with nation states across its footprint.

Concluding the engagement, Ms Nompilo Morafo, Group Chief Sustainability and Corporate Affairs Officer, expressed MTN’s appreciation for the visit. “This collaboration is not just about exchanging ideas—it’s about creating tangible impact. Together, we can address Africa’s challenges with African solutions, ensuring inclusivity and sustainability in everything we do. MTN remains committed to empowering Uganda and the broader continent through innovation and partnerships.”

The delegation’s visit concluded with a tour of MTN’s Innovation Lab, where they explored cutting-edge technologies and initiatives driving digital transformation across Africa.

In charting its own development path towards an “integrated, prosperous and peaceful Africa [which is] driven by its own citizens…” Agenda 2063, Africa’s development blueprint, in its aspirations recognises the need for inclusive and sustainable development[1]. For Africa to meet these development ambitions the African Development Bank (AfDB) informs us that Africa must reach a sustained growth path of at least 7%. Last year Africa recorded a 3.1% growth, which is a deterioration from the 4.1% recorded in the previous year.

In seeking to facilitate for growth and development in adopting Agenda 2063, the African Union 12 Flagship Projects, amongst them the Africa Continental Free Trade Area (AfCFTA), which seeks to create a single market for the benefit of the 1.3 billion people in Africa with a combined annual GDP of $3.4 trillion.

As in East Asia where intra-regional trade was over 40% by 2021, growth can be impactfully realised through intra-regional trade[3] – a key objective of AfCFTA’s mandate to eliminate trade barriers and boost intra-Africa trade. Unfortunately, in Africa in the same period such trade was only 14.5% after rising from 11% in 2016. Currently it has declined to 13.7%. Since the successful implementation of AfCFTA could generate an additional US$450 billion in revenue by 2035, a step change is required in investing in the digital economy, because much of this growth will be driven by digital technologies that facilitate trade, remove barriers and open new opportunities for businesses across the continent.

With this growing recognition and the potential transformative role that can be played by the private sector, the AfCFTA Secretariat in partnership with the Government of Rwanda convened the Biashara Afrika 2024 Forum from 9 to 11 October. Convened under the theme “Dare to invent the future of the AfCFTA”, the Forum sought to rally the private and public sectors behind AfCFTA and chart a course towards addressing “the structural obstacles and policy challenges that need to be actively addressed to spur investments and realise Africa’s full potential.” Thus, the name ‘Biashara’ which means ‘business’ or ‘trade’ in Ki Swahili. MTN was represented at the Forum by Acting Group Chief Sustainability & Corporate Affairs Officer, Thato Motlanthe; as well as MTN Rwanda CEO, Mapula Bodibe.

It is within the firm belief statement of MTN to ensure that MTN reimagines a future where everyone benefits from a modern connected life … no matter how impossible it may seem. This belief is rooted in the 30-year journey of the MTN Group which has seen the Group at the forefront of promoting localisation and intra-Africa trade across 17 African markets and beyond. MTN’s role in providing the digital infrastructure that underpins these activities is essential to unlocking Africa’s potential.

Consequently, MTN’s more than 280 million subscribers, stand to uniquely position the Company to support the integration that AfCFTA requires. Be it the small female trader (who is a MoMo customer), or youth medium-sized entrepreneur (who is connected through Ayoba), or even big business (whose trade is facilitated by the Bayobab infrastructure). Most of the connected Africans along the 8 000 North/South or 7 400 km East/West stretches of the continent are agents of change who are benefiting from MTN. It is the collective power of its networks and platform businesses across the continent that have positioned MTN as a partner of choice for multilateral organisations such as the AfCFTA Secretariat or Governments.

Thato Motlanthe highlighted to the Biashara Forum the need for transformative regulatory and investment governance reforms, which if implemented can facilitate for the expeditious closing of both the coverage and usage gaps, whilst catapulting Africa’s economies into a new and sustained growth path. He commented: “By reforming policy, affordability for consumers and investments by operators can be improved. For instance, given that taxes and fees account for 30% of industry revenues, it speaks to the additional resources can easily be invested[4]”. While this may not be the means to an end, he also acknowledged the need to create a healthy competitive environment through other reforms such as voluntary infrastructure sharing, national roaming and fair share frameworks, amongst others.

Thato Motlanthe also took note of the perennial infrastructure gap, which the African Development Bank estimates at about $100 billion, adding: “This calls for the redoubling of cross-sector efforts and investment actions. Thus, the Biashara Africa, which is by and for Africans, is an important platform by which can facilitate for cross-sector collaboration to close the infrastructure gap.”

Considerations also ought to what one can call “soft infrastructure” which includes the likes of education and digital skills, that also have their own gender dimensions. Noting that Africa has the biggest digital skills gap in the world, despite the fact that it is estimated that Sub Saharan Africa will have over 230 million digital jobs by 2030, he informed the Forum that “MTN has launched the MTN Skills Academy, which seeks to up Africa’s digital skills in the up and down streams of the industry”.

We do believe that the Academy will complement the inroads we have made, especially as it relates to affordable communications and financial inclusion, which have seen MTN collaborate with the World Bank and IMF in some of its 16 markets where MoMo operates.

One of the critical discussions at the Forum revolved around cross-border digital payments. Mapula Bodibe noted that “the ability to facilitate seamless, affordable and secure cross-border transactions is essential for the success of AfCFTA. Small and medium enterprises (SMEs), which account for 80% of Africa’s businesses according to the World Bank, stand to benefit enormously from streamlined payment systems.” MTN Group, through its pioneering role in Mobile Money, is working to develop digital payment systems that reduce transaction costs and enable businesses to reach new markets. This aligns with the goals of AfCFTA to remove barriers to trade, unlock economic potential, and create a more integrated and competitive continent.

Consequently, amongst others, the Forum considered mechanisms by which the digital economy can contribute to increasing intra-African trade and promoting financial inclusion whilst integrating Africa’s economies. Key amongst the binding constraints in utilising the digital economy to unlock potential has been the limitations to conducting business and promoting investments. Whereas there have been poles of excellence, overall, the policy and regulatory environment has been constraining.

The success of AfCFTA depends on collaboration between governments, private companies and international organisations. MTN has a long history of working with both public and private sector partners to expand connectivity and drive economic growth. At Biashara Afrika 2024, MTN emphasised the need for public-private partnerships to accelerate the development of digital infrastructure. By working together, stakeholders can overcome the challenges that hinder Africa’s progress, such as inadequate infrastructure and limited access to digital services in rural areas.

As conversations progress, one message remains clear: the journey towards a more integrated and prosperous Africa is a shared responsibility. By working together, African leaders, businesses and international partners can create a future where connectivity enables economic progress and inclusive growth. MTN’s active participation in this transformation demonstrates the company’s commitment to supporting Africa’s digital future and contributing to the realisation of “The Africa We Want.”

[1] See African Union, Agenda 2063: The Africa We Want, www.au.int 

[2] See: https://www.gsma.com/mobileeconomy/wp-content/uploads/2024/02/260224-The-Mobile-Economy-2024.pdf

[3] See: https://www.brookings.edu/articles/asias-trade-at-a-turning-point/

[4] See: GSMA Mobile Tax Policy and Digital Development Report

MTN Group, Africa’s leading mobile network operator, is set to redefine digital advertising with the official launch of MTN Ads, now live in South Africa and Nigeria. Leveraging MTN and Ayoba’s robust first-party data and extensive network, MTN Ads offers businesses and agencies unmatched opportunities to connect with their target audiences through precise, data-backed campaigns that enhance customer experience and drive business growth. MTN Ads is a critical component of MTN’s Digital Services business, aligning with the company’s broader strategy and 2025 ambition to be a leading provider of digital solutions in Africa.

MTN Ads to Showcase at Seamless 2024

During the upcoming Seamless Africa 2024 conference, MTN will showcase its new platform, MTN Ads, offering advertisers, brands, and marketers an early look at its capabilities. With digital connectivity rising across Africa, MTN Ads is designed to help businesses of all sizes engage their audiences more effectively, tailored to the region’s unique digital landscape.

Unlocking the Power of Data for Businesses

MTN Ads is harnessing the power of MTN’s extensive network of approximately 288 million subscribers and Ayoba 35 million monthly active users (MAU). One of the platform’s standout features is its device-agnostic design, ensuring accessibility on both feature phones and smartphones. Given the high usage of feature phones in the continent, this inclusive approach ensures that businesses can reach targeted audiences. Furthermore, MTN Ads will offer zero-rated advertising solutions, enabling businesses to engage with consumers without the constraints of data costs, which are often a barrier to digital engagement in the region.

“MTN Ads leverages the strength of MTN’s digital infrastructure and data insights added to the power of Ayoba to help businesses across Africa connect with their audiences in new and impactful ways. This solution empowers brands to deliver highly targeted, personalised campaigns through channels like SMS, Ayoba innovative platform and MTN display inventory while offering the unique advantage of zero-rated advertising.,” said Christian Bombrun, Group CEO: Digital Services. “It is a testament to MTN’s ongoing commitment to driving digital innovation across the continent, supporting businesses of all sizes in reaching their customers and creating real value by enhancing engagement and driving growth.“

To extend its reach and offer unparalleled advertising opportunities across the continent, MTN Ads is joining forces with Aleph, a global digital advertising powerhouse operating in over 130 countries, primarily in emerging markets. Aleph’s network engages consumers on more than 45 of the world’s leading digital platforms, enabling businesses to tap into a broader digital ecosystem and enhance the effectiveness and impact of their campaigns.

MTN Ads is already delivering over 100 million monthly impressions across digital platforms, including Ayoba and Captive Portals. Exceptional results, such as a 4.4% click-through rate, which is well above the industry standard of 0.3% – highlight the platform’s capabilities, ensuring a favourable return on investment for businesses.

The launch of MTN Ads further demonstrates MTN’s leadership in Africa’s digital transformation. As mobile penetration and internet access grow, Africa’s digital advertising market is projected to expand by 14% in the coming years, offering businesses significant opportunities to connect with consumers.

“MTN Ads is not just about delivering campaigns—it’s about transforming how businesses connect with consumers in Africa,” explained Bombrun. “We’ve designed this platform to meet the unique needs of businesses operating across the continent, enabling them to leverage data-driven insights for more personalised and impactful engagements. Whether you’re a local business or a global brand, MTN Ads gives you the tools to reach your audience in a way that resonates deeply, fostering stronger relationships and delivering real, measurable growth. Our focus remains on empowering businesses to thrive in an increasingly digital Africa.”

Ready to elevate your marketing strategy? Contact us at: mtnsales@alephholding.com for more information on how MTN Ads can work for you.

MTN Group is pleased to announce that MTN Global Sourcing and Supply Chain (GSSC) has been recognised with a 2024 Digital Award from The Hackett Group, a global strategic consulting and advisory firm. The award was presented in the Source-to-Purchase category for GSSC’s innovative Compliance Passport, an in-house solution that has transformed how MTN manages supplier risk. This recognition marks the third consecutive year that MTN GSSC has been celebrated at the prestigious Hackett Group Digital Awards.

Developed in-house by MTN’s Procurement Excellence team, the Compliance Passport provides a single, comprehensive view of every supplier. It aggregates and analyses data from various internal systems (like ERP) and external sources, including sanctions lists, adverse media reports, and politically exposed persons (PEP) databases. This 360-degree view enables MTN to proactively identify and mitigate potential risks throughout the procurement process, ensuring compliance and responsible sourcing practices. By promoting transparency and accountability within its supply chain, the Compliance Passport aligns with MTN’s commitment to ethical and sustainable business practices.

Tsholo Molefe, MTN Group Chief Financial Officer, commented: “At MTN, innovation and responsible business practices go hand in hand. The recognition of our Compliance Passport by The Hackett Group reflects not only our commitment to digital transformation but also our unwavering focus on sustainable and ethical procurement. As we continue to drive efficiencies and transparency across our operations, we remain dedicated to creating long-term value for our stakeholders and contributing to the broader economic growth of Africa.”

Dirk Karl, Group Executive – Global Sourcing and Supply Chain, Group Procurement, said, “As a business, we understand that building a sustainable future requires more than innovation – it demands responsibility. The Compliance Passport is a reflection of our commitment to ethical procurement, ensuring that our supplier relationships are built on transparency, accountability and integrity. This award not only recognises our strides in digital transformation but also reaffirms our mission to embed sustainability into the very core of how we do business, for the benefit of our stakeholders and the communities we serve.”

The Hackett Group’s Digital Awards recognise companies that are at the forefront of digital transformation, focusing on key trends such as hyper-automation, generative AI, and the accelerating pace of digitalisation. This recognition reinforces MTN’s leadership in Africa’s digital transformation and highlights the company’s commitment to using technology to enhance operations, drive sustainable growth, and deliver value to its stakeholders.

In addition to the Hackett Group award, MTN GSSC has been honoured at several other prominent industry events, highlighting its consistency and dedication to excellence in procurement. At the 2024 Procurecon Indirect East EPIC Awards, GSSC received the Innovative Procurement Team Award for its forward-thinking approach to procurement excellence. At the 2024 CIPS Excellence in Procurement & Supply Chain Awards, GSSC secured two titles: Best Use of Digital Technology for its development of the Px360 central procurement intelligence platform and Procurement Team of the Year: Large Organisation for its agile, collaborative, and innovative procurement strategies.

As MTN GSSC continues to lead the way in digital procurement and innovation, demonstrating the Company’s ability to integrate cutting-edge technology with responsible business practices and sustainability.

MTN Group is honoured to be recognised as one of Forbes 2024 World’s Best Employers, having climbed an impressive 127 places to secure 267th globally from last year’s ranking of 394. This recognition – grounded in feedback from over 300,000 employees through an assessment of 850 companies, across approximately 50 countries worldwide – speaks to MTN’s continued dedication to creating an inclusive, empowering and supportive work environment across its vast markets.

MTN’s ascent in the rankings is particularly significant within its peer group of global telecom service providers, where we proudly hold the position as the fourth-highest-ranked organisation. This achievement reflects MTN’s ongoing efforts to foster a workplace where employees not only feel valued but are provided with the tools and opportunities to grow, innovate, and thrive.

At the core of MTN’s journey is a simple belief that our people are at the heart of our success. It is through their dedication, talent, and commitment that MTN has grown into the global leader it is today. Guided by this belief, MTN has introduced several initiatives aimed at empowering its workforce, including the Live Inspired Employee Value Promise. This promise encapsulates MTN’s commitment to ensuring that every individual, no matter their role, feels inspired and enabled to make meaningful contributions.

This ethos of empowerment is further demonstrated by MTN’s commitment to diversity and inclusion. In 2023, women made up 40% of the company’s global workforce, with 36% representation on the Group Board. These figures, reflective of MTN’s inclusive culture, underline the company’s ongoing drive towards gender equity and its broader efforts to build a workplace that embraces people of all backgrounds.

Paul Norman, MTN Group Chief Human Resources Officer, said: “This recognition from Forbes affirms the importance of creating a workplace that is built on inclusivity, support, and personal growth. Our employees are at the heart of everything we do at MTN, and it’s through their dedication and passion that we continue to evolve. We are proud to be recognised for our efforts and remain committed to creating an environment where everyone can thrive.”

MTN’s commitment to its employees extends well beyond professional growth. The company takes a holistic approach to employee well-being, recognising that supporting people in all aspects of their lives is key to fostering a positive and productive work environment.

The MTN MOVE well-being app is a prime example of this commitment. Designed to support the mental, physical, and emotional health of employees, the app has become an integral part of the employee experience, with over 90% of the workforce actively using it. In addition, MTN’s focus on leadership development, through programmes such as Rising Leaders, continues to empower employees to take on greater responsibilities, ensuring a steady flow of diverse, capable leaders across the organisation.

MTN’s people-centric approach extends across its 18 markets, where the company’s workforce of over 17,500 individuals represents a diverse and dynamic community. From bustling cities to remote regions, MTN’s employees are united by a shared mission to connect people, businesses, and communities, driving positive change throughout Africa and beyond.

This recognition from Forbes is, at its core, a reflection of the collective efforts of MTN’s employees In their own words, MTN employees speak of being part of a family that values diversity and offers unparalleled opportunities for personal and professional growth.

“This acknowledgment by Forbes is testament to the power of people-driven organisations. At MTN, we believe that the strength of our company lies not only in our technological advancements but in the individuals who bring our vision to life. It’s our responsibility to create an environment where people feel empowered to innovate, grow and contribute to something larger than themselves. As we continue this journey, our focus remains on fostering a workplace where every employee can thrive —because when our people thrive, the communities we serve thrive and that’s where real progress happens,” said Ralph Mupita, MTN Group President and CEO.

MTN Group’s strategic intent is ‘leading digital solutions for Africa’s progress’. It was with this emphasis that we participated in a range of engagements at the 79th session of the United Nations General Assembly (UNGA), in the last week of September 2024

Discussions by global leaders at the UNGA underscored the need for collaboration and finding shared solutions to the world’s most pressing challenges.

At the biggest event on the diplomatic calendar, UN Secretary-General Antonio Guterres called the UNGA a “place where solutions are made” and urged world leaders to work towards achieving less impunity and more accountability, less inequality and more justice, less uncertainty and more opportunity.

Here we provide an overview of the participation of MTN, which was represented in New York by Chairman Mcebisi Jonas; Group President & CEO Ralph Mupita; Senior Vice President for Markets Ebenezer Asante; MTN Nigeria Chairman Ernest Ndukwe; MTN Nigeria CEO Karl Toriola; and Acting Group Chief Sustainability and Corporate Affairs Officer and Group Executive for Investor Relations, Thato Motlanthe.

Bridging the digital divide

MTN participated in the Fall Meeting of the UN Broadband Commission on Sustainable Development, where key discussions focused on promoting broadband in developing countries.

Presided over by Rwanda’s Minister of ICT and Innovation Paula Ingabire, the meeting was themed ‘Towards a Resilient, Safe, and Inclusive Digital Future.’ It focused on building partnerships between the private sector, governments, civil society and international organisations.

Among the key focuses of the meeting were:

Engaging with nation states

On the sidelines of the UNGA, MTN leaders met with numerous heads of state, ministers and business leaders from some of our most important markets. These included engagements with HE President Nana Akufo-Addo of Ghana; the communications ministers of South Africa, Nigeria, Rwanda and Ghana; the international relations/foreign ministers of South Africa and Nigeria; as well as with South Africa’s minister of trade, industry and competition.

Among the broad-ranging topics of discussion were the development of continent-wide harmonised and predictable policies; device financing’ conducive policy and regulatory environments; the digital economy; market structure and consolidation; promoting investment and competition; visa regimes; and MTN’s contribution to the fiscus and infrastructure, skills, corporate social investment.

MTN also participated in business forums hosted by the governments of South Africa and Nigeria, which had a focus on strengthening partnerships between the public and private sectors.

Collaborating for Impact

Our delegation also participated in various other initiatives on the sidelines of UNGA. Among them were:

The UN Women’s HeForShe Summit, where we put forward MTN’s deliberate work to progress diversity and inclusion and achieve gender equity by 2030.  We highlighted the vital role women have played in building MTN over the last 30 years and the need for the world to focus on education and male allyship to eliminate stereotypes and biases.

The Forward Africa Leaders Symposium, where discussions focused on investing in critical digital public infrastructure and strategic partnerships to advance a unified digital economy.

The Economist Impact Panel Discussion, addressing digital inequalities and how they can be addressed to accelerate progress towards the achievement of the UN’s Sustainable Development Goals.

The Africa-America Institute Awards, which recognised efforts to strengthen the capacity of Africans and promote the continent’s development through higher education and skills training.

Engaging in the US Capitol

While in the United States, the MTN also took the opportunity to visit Washington DC to meet with a number of officials to discuss geopolitical and economic issues, including the war in Sudan, which is in need of much more humanitarian aid and support for the economy. Our meetings included engaging with representatives of the International Monetary Fund, the Congressional Black Caucus, the National Security Council and the House Committee on Foreign Affairs.

MTN Group is pleased to announce that we have been recognised in two prestigious awards surveys in the past week, acknowledging our ongoing work to engage with capital markets stakeholders.

Our integrated annual report has once again been recognised in the ‘Excellent’ category at the 2024 EY Excellence in Integrated Reporting Awards, placing MTN amongst the top 24 JSE-listed companies. The survey evaluates the quality of integrated reporting and how companies convey their value creation journey to investors and other stakeholders.

Additionally, MTN was ranked first in eight categories for the telecoms, media and tech (TMT) sector in the 2024 Extel Developed Europe and EMEA Executive Team Awards, in a survey of leading global investment professionals.

The accolades, which recognise the best-rated Investor Relations (IR) and Executive teams, are based on more than 20 qualitative performance metrics in a survey of leading capital market stakeholders. Extel (formerly Institutional Investor Research) surveyed more than 2 000 buy-side and sell-side professionals, with more than 2 700 individuals from more than 1 300 companies nominated.

In our region (Europe, Middle East and Africa – EMEA), about 500 IR professionals and C-suite members from more than 330 companies were surveyed by over 400 investment professionals. The vote count for Emerging EMEA was up by a quarter from the previous year, highlighting the growing interest in providing independent feedback on corporate activities and engagement with the capital markets.

MTN was ranked first in all eight EMEA-TMT categories by shareholders/ investors and second on a combined basis that includes the sell-side. The categories are: Best CEO; Best CFO; Best IR Professional; Best IR Team;  Best IR Program; Best ESG Program; Best Investor/Analyst Day; and Best Company Board.

“One of MTN’s strategic priorities is to ‘create shared value’. Key to this is our engagement with stakeholders, including the investment community. We’re grateful for the acknowledgement of MTN’s efforts to engage transparently and consistently with our capital market stakeholders,” said MTN Group CFO Tsholofelo Molefe, adding: “Kudos to our IR team, which spearheads our efforts with the capital markets and continues to raise the bar in an industry where standards are high and keep getting better year after year.”

Thato Motlanthe, Acting Chief Corporate Affairs & Sustainability Officer and Executive for Investor Relations, MTN Group added, “We appreciate the recognition of our team’s commitment to continuous improvement and meeting the ever-evolving needs of the investment community and broader stakeholders. In driving this purpose, we deeply value the collaboration fostered with our leadership and colleagues as well as the enduring partnership and support of our stakeholders.”

In the Extel awards, MTN was also listed among the ‘Most Honored Companies’ survey for the EMEA region, placing 2nd* in the TMT sector and within the top 10* overall, out of more than 330 companies.

MTN remains committed to maintaining high standards in our endeavours to serve the needs of our investment community stakeholders.