Category: Spotlight stories

About 93% of the population in our markets — or 500-million people — are now covered by our broadband network. We facilitated digital literacy for 22-million people, promoting meaningful participation in the digital economy. Through our GSM network and MoMo businesses, we supported 3.5-million indirect jobs.

Since its inception in 2007, our group-wide employee volunteerism programme — 21 Days of Y’ello Care — sees MTNers roll up their sleeves to improve the lives of their communities. Over the years, we have impacted hundreds of thousands of people. The campaign is testament to the power of collective action, reminding us that even small acts of kindness can create a ripple effect of change.

Progress is never a solo effort. It requires collaboration across public and private sectors, across borders and disciplines. Whether it’s partnering with governments to expand coverage, working with innovators to extend digital finance, or engaging civil society to deepen inclusion, we know the best results come when we listen and co-create. 

Keeping consumer experiences safe is part of the responsibility we carry. We know that trust is earned and we remain focused on building resilience, protecting digital human rights, and responding transparently when challenges arise. We carry this responsibility with humility and determination. And it’s the lens through which we will continue to serve and invest.

Amid the current significant geopolitical shifts and technological developments, it’s clear that Africa needs to chart and champion its own growth and progress. If it doesn’t, there is a real risk that the continent gets left behind. Embracing technologies such as 5G, non-terrestrial networks and generative AI will be key drivers of future progress and socioeconomic development. 

At MTN, we believe that there are some foundational policy positions that will be critical for technology to meaningfully drive more inclusive growth. These include:

• A conducive policy and regulatory environment to accelerate investment in digital infrastructure.
• Sufficient spectrum resources to meet surging demand for data services. 
• A fair and transparent regulatory regime for terrestrial networks, non-terrestrial networks and OTT services.
• Competition policy to enable market consolidation given the sector’s significant investment requirements.
• Fiscal policy reforms to make further progress on digital and financial inclusion, such as the reduction in import duties on smartphones and the removal of levies on mobile money transactions.
• Investment in critical infrastructure, including reliable grid power.
• Digital skills development to advance the development of the digital economy.

These foundational policy positions, consistently adopted across the continent, have the power to drive structural growth of the digital economy of Africa, and realise the continent’s full potential as we look to achieve the goals of the AU Agenda 2063 and beyond.

By Ralph Mupita, MTN Group President & CEO

Global plastic production, exceeding 400 million tonnes annually, demonstrates that plastic pollution remains an urgent challenge. More than half of it is designed for single use. The message for World Environment Day 2025 is unequivocal, we need to beat plastic pollution, and we need to do it with urgency.

This issue touches every sector. Telecommunications is no exception. While mobile operators are typically associated with connectivity, the industry has a legacy plastics problem hiding in plain sight. In 2020 alone, approximately 4.5 billion plastic SIM cards were produced globally. These small plastic cards are widely used and rarely recycled. Many end up in landfills or as litter. Others are incinerated, contributing to emissions. They are not the most visible source of waste, but they are a meaningful one, and entirely avoidable.

At MTN, we have taken a deliberate step to reduce this form of plastic waste. In 2024, we introduced bioSIMs, SIM cards made from 100% biodegradable, FSC-certified paper. They perform exactly like plastic SIMs but break down naturally when discarded. No harmful residue. No microplastic. Just responsible design, built for a more sustainable future.

The rollout began in Rwanda and expanding across other markets. It is a practical innovation grounded in science, not sentiment. And while it won’t solve plastic pollution on its own, it is part of a larger, necessary shift in how telecoms, and business at large, approach environmental responsibility.

Africa has a central role in this conversation. The continent contributes just 3–4% of global greenhouse gas emissions, yet it faces some of the worst consequences of climate change. At the same time, Africa is grappling with an accelerating waste challenge. By 2060, annual plastic waste in sub-Saharan Africa is projected to reach 116 million tonnes, a sixfold increase from 2019. The region’s rapid urbanisation and insufficient waste infrastructure make it highly vulnerable to both climate and pollution shocks.

It’s essential. Every tonne of plastic avoided reduces long-term risk, for people, infrastructure, and the planet. Our bioSIMs are part of a broader commitment at MTN to embed sustainability across our operations. As the UNEP reminds us, the solutions are available. What we need now is implementation at scale. Scaling starts with design. The average SIM card may weigh just four grams, but multiplied across millions of users, the footprint grows quickly. A small change in design, if adopted broadly, can remove tonnes of plastic from the supply chain each year. That’s the logic behind our bioSIM. It is efficient, cost-effective, and fundamentally better for the environment.

We are also expanding eSIM adoption, which removes the need for a physical card altogether. Combined, these efforts enable our customers to reduce their impact through the choices they make every day. That is where real momentum lies, not just in corporate strategy, but in shifting consumer norms.

This World Environment Day, the message is clear. Plastic pollution is a problem that can be solved. But doing so will require collective action, practical innovation, and a willingness to change how we operate. MTN is committed to being part of that change, starting with how we connect the communities we serve.

MTN Group is pleased to announce the 2025 edition of 21 Days of Y’ello Care, our highly anticipated flagship employee volunteerism campaign, taking place from 1-21 June 2025.

Now in its 18th year, Y’ello Care continues to demonstrate the power of employee-led action to drive meaningful change across the communities we serve. Since its inception, the campaign has mobilised thousands of MTN employees to support impactful initiatives focused on education, health, youth development, and economic empowerment.

Each year, the campaign evolves to reflect the most pressing needs of society, while remaining grounded in our commitment to enable the benefits of a modern connected life for everyone. Over the past 6 years, we have reached the lives of 107,034 people across our communities through the impact of 14,376 MTN volunteers completing 56,306 cumulative hours of community engagement.

This year’s theme, “Connecting at the Roots – Connecting communities through the use of digital tools,” responds to the ongoing challenge of digital exclusion, particularly in rural, remote, and underserved areas. Across many parts of Africa, limited connectivity continues to constrain access to education, healthcare, financial services, and economic opportunity. Women, youth, persons with disabilities, and displaced populations are disproportionately affected.

Y’ello Care 2025 will see MTNers across our markets implement practical, community-led initiatives that leverage technology to unlock connectivity to bridge these gaps.

“Y’ello Care reflects our belief that real progress begins at the grassroots level. In 2025, we are focusing our efforts on the communities that remain on the margins of digital access and connectivity. By applying technology in ways that are practical, inclusive, and sustainable, we are working to ensure that no one is left behind,” said Nompilo Morafo, MTN Group Chief Sustainability and Corporate Affairs Officer. “Our people remain the driving force behind this campaign, and their continued commitment to serving with purpose is what makes Y’ello Care a true embodiment of MTN’s values.”

In line with MTN’s values, the campaign prioritises meaningful partnerships, responsible delivery, and inclusive engagement. Through trusted collaborations with community stakeholders, we aim to develop practical solutions that are responsive to local contexts, respectful of community aspirations, and inclusive of those most often excluded from digital progress.

Through Y’ello Care, MTN reaffirms its belief in the transformative power of technology and in the ability of our people to be agents of positive change. We look forward to working together with communities and partners to deliver meaningful, sustainable impact where it is needed most.

As part of our work to deepen stakeholder relations and partnerships for Africa’s progress, MTN Group is a platinum sponsor of the Africa CEO Forum, which brings together the continent’s most influential decision-makers for two days of meetings on the private sector’s key role in accelerating Africa’s development.

The 12^th edition of the annual summit is taking place in Abidjan on 12–13 May 2025. Some 2 000 business leaders, investors and policy makers are in attendance to shape practical strategies to expedite Africa’s economic transformation.

The theme for 2025 is ‘Africa in a transactional world: Can a new deal between state and private sector deliver the continent a winning hand?’. It recognises the need for governments to strike a new deal with the African private sector, anchored on three pillars: an improvement of governance and accountability; targeted public policies to address Africa’s structural challenges; and the accelerated implementation of the African Continent Free Trade Agreement (AfCFTA).

“At part of our shared value priority to support Africa’s progress, we at MTN seek to align with the priorities of our continent and nation states and to actively engage governments and regulators to help shape industry dynamics,” said MTN Group Chief Sustainability and Corporate Affairs Officer Nompilo Morafo.

“MTN’s participation at the Africa CEO Forum reflects our nation states programme and our commitment to work together to enable inclusive growth,” she added, noting that escalating tensions in world geopolitics present headwinds to Africa’s budding economic recovery. “We believe the continent’s sustainable progress will come from trusted partnerships, coherent policy environments and shared investment in the systems that power Africa’s digital and economic future.”

As part of the Forum programme, MTN Group Senior Vice President: Markets, Ebenezer Asante, is participating in a panel discussion exploring tax policy and resource mobilisation. The session focuses on how public and private sector stakeholders can consult and collaborate to ensure fiscal environments that support both domestic priorities and the stability required for sustained investment.

MTN Côte d’Ivoire CEO Mitwa NG’ambi is contributing to a strategic roundtable on Africa’s digital transformation. This is looking at strategies to enhance network resilience and accelerate infrastructure deployment – particularly in underserved areas – and the role of policymakers in fostering an investment-friendly environment that accelerates digital transformation.

MTN Group’s sponsorship and participation at the Africa CEO Forum underscore our commitment to building a more connected, inclusive and prosperous Africa.

MTN Group this week convened its annual Chairmen’s Forum in Uganda, bringing together Board Chairs from its operating companies and senior executives from across the business. Held in Kampala, the Forum serves as a key leadership platform to reflect on strategic progress, strengthen alignment, and advance the Group’s ambition to lead digital solutions for Africa’s progress.

On the sidelines of the Forum, the MTN Group delegation, led by Group Chairman Mcebisi Jonas and Group President and Chief Executive Officer Ralph Mupita, engaged with national leaders and key stakeholders to reinforce the Group’s long-standing commitment to Uganda as a strategic market.

These engagements included a high-level meeting with His Excellency President Yoweri Kaguta Museveni at State House, Entebbe, as well as a stakeholder dinner hosted by MTN, attended by senior government officials.

During the State House meeting, President Museveni welcomed MTN’s continued investment and emphasised the importance of targeting sectors that generate employment and expand the economy. “If people have jobs and incomes, they will buy more phones and use them more,” he said. “That’s why we must invest in the four key sectors of wealth and job creation: commercial agriculture, manufacturing, services, and ICT.” He further encouraged MTN to explore cross-border investment as a means of promoting regional integration and intra-African trade.

Uganda holds a distinct place in MTN’s history as the first country outside South Africa where the Group secured a telecommunications licence. Granted in 1998, this licence marked the beginning of MTN’s international expansion, laying the foundation for what would become one of Africa’s leading digital infrastructure and platform businesses. Today, MTN Uganda stands as one of the Group’s most important markets, commercially and developmentally.

Mcebisi Jonas, MTN Group Chairman, expressed appreciation for the long-standing collaboration between MTN and the Government of Uganda. “We just came today to say thank you very much for the support you have always given us. We have had excellent collaboration from the regulators, and MTN is not here for the short term—we are here for the long haul,” he said. He also emphasised MTN’s interest in strengthening trade and business linkages between Uganda and South Africa, and highlighted the Group’s broader capacity to support national development. “We believe there is real opportunity to help Ugandan businesses enter the South African market, and that is something we can explore further.”

As MTN Group continues to drive the acceleration of Africa’s digital future, Uganda remains a key partner, demonstrating the enduring value of early investment, collaborative nation-building, and a shared commitment to inclusive and sustainable progress.

The 7th edition of the Benin Investment Forum (BIF) will take place from 8 to 9 May 2025 at the Sofitel Hotel in Cotonou, bringing together leaders from government, business, and civil society to foster economic cooperation, attract foreign direct investment, and promote inclusive development. Organised by the Government of Benin through the Investment and Export Promotion Agency (APIEX) and the Benin Chamber of Commerce and Industry, the Forum comes at a crucial moment in Benin’s development, underpinned by structural reforms and macroeconomic stability.

MTN Group proudly joins the Forum as the Platinum and Headline Sponsor. This strategic partnership follows MTN Group President and CEO, Ralph Mupita’s market visit to Benin in January 2024, where the company reaffirmed its longstanding commitment to the country’s development as a trusted partner. MTN’s participation at BIF 2025 will be led by Senior Vice President Markets Ebenezer Asante, who will deliver a keynote address at the Opening Ceremony on the topic “MTN: Partner in Africa’s Development.” He will be joined by MTN Benin CEO Uche Ofodile and MTN Group Chief Sustainability and Corporate Affairs Officer Nompilo Morafo, both of whom will participate in high-level discussions on finance, the future of technology, and women’s leadership in business.

MTN will also take the lead in hosting the exclusive MTN Investment Night, a high-level networking engagement aimed at facilitating meaningful dialogue among investors, policymakers, and senior business leaders. As part of its broader contribution to the Forum, MTN will collaborate with the Benin Ministry of Trade and Commerce to evaluate start-up pitches, spotlighting innovative solutions from emerging entrepreneurs. Additionally, the Group will deliver an inspirational leadership masterclass, curated to inspire and equip the next generation of African business leaders with insights drawn from MTN’s journey of growth and transformation across the continent.

Having operated in Benin for more than 25 years, MTN has made significant contributions to the country’s digital infrastructure, financial inclusion, and social development. The Group has committed over $215 million in new investments through 2026, including the rollout of 5G services, expansion of fibre connectivity, and the construction of a new MTN Benin headquarters. MTN’s impact also extends into health, education, and entrepreneurship through the work of the MTN Foundation, reinforcing its belief that digital access is key to unlocking national and regional progress.”

Commenting on MTN’s commitment to the Benin Investment Forum and the country, Ebenezer Asante, MTN Group Senior Vice President, Markets stated: “Our presence at the Benin Investment Forum reflects more than sponsorship, it’s a reflection of our unwavering belief in Benin’s potential and our shared journey toward inclusive digital transformation. Through strategic partnerships rooted in national development goals, MTN is proud to be a catalyst for progress, investment, and innovation in Benin and across the continent.”

MTN’s participation in the Benin Investment Forum 2025 exemplifies the company’s belief that inclusive, resilient growth must be rooted in strategic collaboration between the public and private sectors. As a partner of choice to African governments, MTN continues to play a leading role in building the infrastructure, capabilities, and ecosystems required for nations to thrive in a digital world. Through its involvement in BIF 2025, MTN reaffirms its commitment to Benin’s development journey and to advancing Africa’s digital and economic integration.

The 2024 Africa PachiPanda Challenge, an initiative by MTN Group in partnership with WWF and FNB WesBank, concluded this week with a powerful celebration of Africa’s emerging eco-entrepreneurs. Hosted in Johannesburg, South Africa, the grand finale brought together the brightest young minds from across the continent, united by a shared vision for environmental sustainability and inclusive growth.

The initiative was designed to spotlight Africa’s next generation of environmental leaders and equip them with the tools, mentorship, and networks needed to scale their climate-smart solutions. Finalists from Nigeria, Cameroon, Zambia, and South Africa were invited to participate in a transformative two-day programme, which included expert-led masterclasses on business development, sustainable innovation, and impact measurement, culminating in a vibrant finale event that showcased the continent’s most promising green ventures.

Among the standout innovators, chosen by a distinguished panel of judges for its outstanding scalability, measurable impact, Moses Afopezi of Cameroon claimed first prize for his project AgricFresh, a tech-enabled platform designed to reduce post-harvest loss by professionalising farm management and enhancing market access. By integrating solar-powered cold storage systems, AgricFresh helps extend the shelf life of crops and supports a more efficient, climate-resilient agricultural ecosystem.

Olabisi Rafatu Emmanuel from Nigeria earned second place, and Jean Blaise Seka, also from Cameroon, secured third, with both recognised for their impactful, community-driven solutions that address local environmental challenges with creativity and ingenuity.

“Congratulations to Moses Afopezi and the AgricFresh team for this well-deserved recognition. Their work reflects the kind of grounded, forward-thinking innovation that communities across Africa urgently need,” said Nompilo Morafo, MTN Chief Sustainability and Corporate Affairs Officer. “The Africa PachiPanda Challenge is one of the ways we’re working with partners to support climate entrepreneurship that is practical, inclusive, and rooted in real local needs.”

Innovation, particularly in climate-tech and sustainable development, is increasingly recognised as a cornerstone of inclusive growth. According to the African Development Bank, every dollar invested in climate-resilient infrastructure yields four dollars in economic benefits. Initiatives like the Africa PachiPanda Challenge are helping to unlock this potential by equipping young innovators with the tools to scale locally rooted solutions. From digital platforms for waste management to energy-efficient technologies for agriculture, these ventures reflect the ingenuity of a generation that is redefining what progress looks like, bold, green, and built from the ground up.

WWF echoed their commitment to supporting youth-led solutions. WWF-Zambia Chief External Engagement Officer Fungai Musana, as the lead for the Africa lag said, “WWF is proud to be part of a historic moment, the successful execution of the inaugural Africa PachiPanda Innovation Challenge. This trailblazing, youth-led initiative marks a first of its kind on the African continent. A huge congratulations to the winners for their cutting-edge innovations! And to all participants, well done for stepping up and being part of this incredible journey. WWF is honoured to collaborate with MTN Group in empowering the next generation of sustainable leaders. We believe the ideas born from this challenge have the power to drive meaningful, lasting change for communities and the environment across Africa.”

Adding further support, FNB WesBank underlined the critical role that green innovation plays in Africa’s future, Kyle Durham Head of Sustainability at FNB Commercial, added that FNB, in partnership with WesBank is thrilled to be a part of the Africa PachiPanda Challenge and to support this groundbreaking initiative. The event has been a showcase of inspiring and visionary solutions to unique challenges, and AgricFresh stands out as a shining example of the innovation, passion, and dedication that young eco-entrepreneurs bring to the table, creating lasting impacts for a sustainable future.

As the overall winner of the Africa PachiPanda Challenge, Moses Afopezi AgricFresh project will receive USD 5000, along with ongoing mentorship and strategic support from MTN Group, WWF, UNDP, GSMA and other partners to expand the reach and impact of their innovation. Moses shared a brief insight on his experience: “Never did I imagine that the path to an international stage would be paved by the work we are doing at the grassroots level with AgricFresh. The recognition we’ve received fills me with immense joy and hope for the farmers whose lives we aim to improve. With the knowledge and prize, we’re now empowered to expand our reach to two more communities in Cameroon’s war-affected regions.”

Through this initiative, MTN, together with WWF and FNB WesBank, reinforces its commitment to supporting ideas that deliver lasting value for the environment and local communities. With a footprint in 16 markets across Africa, MTN recognises the unique responsibility and opportunity to provide young innovators with the visibility, resources, and support they need to thrive.

This challenge is a testament to how MTN is embedding sustainability into the way it operates, by investing in people and purpose, with a long-term view toward shared prosperity.

As Africa continues its journey toward inclusive digital transformation, one truth has become clear: unlocking the potential of girls and young women in ICT is not only a question of equality — it is a cornerstone of sustainable development. This Girls in ICT Day, MTN reaffirms its commitment to empowering the next generation of female digital leaders across the continent, aligning with the African Union’s Agenda 2063 and its broader goals for gender equality, innovation, and inclusive economic growth.

Despite notable progress in many sectors, the gender gap in technology and science remains wide. According to the International Telecommunication Union (ITU), only about 30% of the global tech workforce is female. In Africa, this gap is often more pronounced due to structural barriers, socio-cultural norms, and unequal access to digital tools and education. UNESCO reports that just 28% of women worldwide pursue STEM careers, and those numbers drop significantly in low- and middle-income countries. The implications of this disparity are profound — not just for individuals, but for entire economies.

However, the data also tells a more hopeful story: one of opportunity. Research suggests that if gender gaps in labour force participation and digital inclusion were closed, Africa could see a GDP boost of over $300 billion by 2025. Increasing women’s participation in ICT is not a peripheral concern — it is an economic and social necessity. For MTN, empowering girls with digital skills, confidence, and opportunity is not just a moral imperative — it is a strategic investment in Africa’s future.

This vision is already coming to life through MTN’s initiatives across several of its markets. In Liberia, the Next Gen programme is reimagining what access to STEM education looks like. Specifically designed for young women from non-STEM backgrounds, the programme delivers interdisciplinary training in STEAM — science, technology, engineering, arts, and mathematics. Participants like Sasha and Amaze represent a new generation of learners who are building bridges between creativity and technology. By equipping young women with both technical expertise and problem-solving skills, the programme opens doors to careers in fields that were once considered out of reach.

In South Africa, MTN is driving inclusion through innovation-focused programmes like the Women in Digital Business Challenge and the Digital Skills for Digital Jobs initiative. These platforms provide not only critical technical training — including in high-demand areas like artificial intelligence, coding, and cybersecurity — but also access to mentorship and funding. This integrated approach ensures that women are not only prepared for the jobs of the future, but are also positioned to create and sustain their own businesses. Many of the programme’s alumni have gone on to launch startups, lead digital transformation in their communities, and contribute to a growing ecosystem of women-led innovation in Africa.

In Cameroon, MTN’s impact is equally profound. At the Yaoundé V Social Centre, over 250 girls have completed practical ICT training courses that range from digital literacy and e-commerce to social media marketing. These skills are not just theoretical — they translate directly into income-generating activities. Many of the programme’s graduates have since launched their own small enterprises, proving that when girls have the right digital tools, they can drive economic development at the grassroots level. This kind of transformation is exactly what Agenda 2063 envisions: communities where women are empowered agents of change, shaping local economies and contributing to national growth.

MTN’s commitment to gender equality in the digital age extends beyond programme delivery. It is embedded in our broader strategy to mainstream gender considerations across all areas of development. This includes creating pathways for leadership and decision-making roles for women within the tech ecosystem, supporting women entrepreneurs with access to capital and business networks, and advocating for policy environments that prioritise digital inclusion.

Education remains central to this mission. MTN recognises that without access to foundational and advanced learning opportunities in science and technology, millions of girls will be left behind in the digital revolution. That is why our initiatives are designed to reach underserved communities, tackle stereotypes about women in tech, and create safe, supportive environments for girls to explore, experiment, and excel in ICT fields.

As we mark Girls in ICT Day, it is important to recognise that the stakes are high. This is not simply about bridging a digital divide — it is about shaping a digital future that reflects the full diversity of Africa’s potential. Whether in Monrovia, Johannesburg, or Yaoundé, the stories emerging from MTN’s initiatives reveal a powerful truth: when girls are empowered with knowledge, resources, and opportunity, they become architects of progress.

Africa’s journey toward inclusive, tech-driven development will not be complete without the full participation of its daughters. At MTN, we are committed to making sure they are not only included, but empowered to lead. Because doing for tomorrow means investing in the girls who will build it today.

At MTN Group, we believe that when women thrive, communities prosper. As the world celebrates International Women’s Day (IWD), we reaffirm our commitment to empowering women across Africa and beyond by using our technology and resources to make a tangible difference in the lives of women entrepreneurs.

The theme of IWD 2025 is “For ALL Women and Girls: Rights. Equality. Empowerment”. It calls for collective action to unlock equal rights, power and opportunities for women and girls everywhere, and MTN is leading the way.

“Women entrepreneurs are not only catalysts for economic growth but are also pivotal in transforming communities and industries,” said MTN Group Chief Sustainability and Corporate Affairs Officer Nompilo Morafo.

“From building innovative tech startups to supporting local economies, female entrepreneurs are challenging the status quo, breaking barriers and paving the way for a brighter, more inclusive future,” she added.

Despite their immense potential, however, women face unique challenges, including limited access to finance, resources, mentorship and technology.

“It’s time for society to take collective action and support these women who are already making an impact,” said Morafo. “At MTN, we believe that when women thrive, communities thrive. This IWD, we reaffirm our commitment to empowering female entrepreneurs by bridging digital and financial gaps, enabling them to access financial services, connect with markets and grow their businesses.”

MTN Group, operating in 16 countries across Africa and the Middle East, is focused on creating a digital ecosystem that enables women to break free from the constraints of inequality. By leveraging our wide-reaching mobile technology and financial services, MTN is helping to bridge the gender gap in entrepreneurship, offering women the tools, connections and resources they need to succeed.

Here are just a few ways MTN is actively empowering female entrepreneurs and supporting women’s rights and equality:

1. MTN Mobile Money: Empowering women through financial inclusion

One of the most powerful ways MTN is empowering women entrepreneurs is through MTN Mobile Money (MoMo), our mobile financial service. In many African countries, women face obstacles in accessing traditional banking services, often due to geographical barriers, lack of documentation or societal norms. MoMo is changing that by offering a safe and convenient way for women to manage money, make payments and access financial services right from their mobile phones.

In Uganda, for example, Joyce Ssebugwawo, a small-scale farmer and businesswoman, uses MoMo to sell her produce to customers in remote areas, allowing her to reach a wider market. By accepting payments digitally, she can reduce the risk of cash theft and streamline her business operations. MoMo has also enabled her to save, invest and access loans, directly contributing to the growth of her business and her financial independence.

MTN is committed to ensuring that women across our markets can easily access mobile money services and financial literacy programmes, helping them take control of their economic future.

2.Local Impact: Women entrepreneurs across MTN’s markets

Across MTN’s countries, from Nigeria to South Africa, Cameroon to Côte d’Ivoire, women entrepreneurs are benefiting from MTN’s initiatives. In South Africa, MTN has partnered with local incubators and accelerators to provide women-led startups with mentorship, access to investors and digital tools to help them scale.

In Ghana, MTN has rolled out the MoMo Entrepreneurship Programme, which supports women entrepreneurs by helping them integrate digital payment solutions into their businesses. Women who were previously selling goods in informal markets are now able to accept payments via MoMo, gaining access to a broader customer base and enhancing their financial security.

The impact of women entrepreneurs is undeniable, but their journey is far from easy. They face financial, social and cultural challenges that hinder their progress. However, as MTN demonstrates through our initiatives, the path to equality, rights and empowerment is not just a distant ideal—it is happening now, one digital connection at a time.

As we celebrate IWD 2025, MTN calls on governments, businesses and individuals to continue supporting women entrepreneurs. We must break down the barriers, remove the obstacles and ensure that women have the resources, the rights and the opportunities they need to thrive.

MTN Group welcomed a high-level delegation from Uganda, led by Mr. James Makula, Chairperson of the National Start-up Technical Working Group, to its headquarters on Tuesday, 19 November 2024. The visit reflected MTN’s deep commitment to supporting the priorities of nation states by fostering partnerships that drive innovation, entrepreneurship, and regional collaboration.

As part of a benchmarking mission to South Africa, the engagement focused on knowledge exchange and exploring strategies to leverage technology for socio-economic progress. Discussions centred on advancing Uganda’s National Start-up Policy and enhancing cross-border trade opportunities within the African Continental Free Trade Area (AfCFTA).

Ms Yolanda Cuba, Vice President for MTN Southern and East Africa, underscored the value of collaboration in fostering sustainable growth. “Africa’s potential lies in our ability to innovate and collaborate. At MTN, we are proud to be a key enabler of digital transformation, empowering entrepreneurs and building ecosystems that foster sustainable growth. This engagement with Uganda reflects our shared commitment to shaping Africa’s digital future.”

As one of MTN’s earliest markets, Uganda holds particular significance in the company’s journey of expansion and partnership across the continent over the past three decades. Reflecting on the collaboration, Ambassador Kinta Nyago, Uganda’s Deputy High Commissioner to South Africa, remarked: “This visit underscores the importance of public-private partnerships in driving Uganda’s innovation agenda. MTN’s leadership in technology and its dedication to empowering start-ups resonates deeply with Uganda’s vision for economic transformation.”

Professor Ernest Aboho, a member of the Ugandan delegation, highlighted the importance of collaboration and knowledge exchange. “MTN’s innovative strategies and investments in digital inclusion are exemplary. This visit has provided valuable insights that will undoubtedly shape Uganda’s start-up policy and create opportunities for our youth and entrepreneurs.”

Since its entry into Uganda, MTN strived to align its efforts with the nation’s development goals, supporting digital transformation and fostering partnerships that deliver tangible results. This visit underscores MTN’s broader commitment to enabling progress through collaboration with nation states across its footprint.

Concluding the engagement, Ms Nompilo Morafo, Group Chief Sustainability and Corporate Affairs Officer, expressed MTN’s appreciation for the visit. “This collaboration is not just about exchanging ideas—it’s about creating tangible impact. Together, we can address Africa’s challenges with African solutions, ensuring inclusivity and sustainability in everything we do. MTN remains committed to empowering Uganda and the broader continent through innovation and partnerships.”

The delegation’s visit concluded with a tour of MTN’s Innovation Lab, where they explored cutting-edge technologies and initiatives driving digital transformation across Africa.