MTN Uganda sought to deepen practical understanding of data protection responsibilities under Project Guardian. While policies were in place, the business recognised the need for stronger behavioural awareness and consistent application across employees and third parties. Rising data-privacy risks and evolving regulatory expectations made it important to position privacy as an everyday practice rather than a compliance exercise. Data Privacy Week provided an opportunity to strengthen a shared culture of accountability and reinforce legal and ethical responsibilities. 

What we did 

MTN Uganda delivered an interactive programme for employees and third-party partners. The week opened with leadership messages from the Managing Director and the CEO of MTN MoMo Uganda, reinforcing privacy as a core organisational value. An on-floor Privacy Pledge Wall invited employees from Technology and Mobile Money to share personal reflections on why privacy matters in their work. Staff wrote their experiences and commitments, creating a visible reminder of shared responsibility. A digital quiz tested knowledge on core concepts such as data breaches, lawful handling of personal information and internal response processes. The quiz attracted 217 employees, providing a practical way to assess understanding and highlight areas needing further support. To extend awareness across the supply chain, MTN Uganda hosted a virtual training session for more than 110 third-party providers, facilitated by the Personal Data Protection Office of Uganda. The session clarified roles, common compliance failures and lessons from regulatory cases. The week concluded with an interactive ‘Two Truths and a Lie: Data Privacy Edition’ activity to encourage discussion and critical thinking. 

Outcomes and impact 

The programme strengthened MTN Uganda’s privacy culture through leadership engagement, practical learning and active participation. Employees showed improved familiarity with data-protection principles, while strong participation in the quiz and pledge wall demonstrated internal commitment. Third-party providers gained clearer understanding of their legal responsibilities, supporting more consistent privacy practices across the ecosystem and bringing Project Guardian principles to life locally. 

Lessons learnt 

Participatory formats proved most effective in driving reflection and learning. Collaboration with the national Data Protection Office enhanced credibility and relevance. MTN Uganda will extend thematic activities throughout the year.