In 2025, MTN Ghana conducted digital human rights roadshows across all business divisions, focusing on teams whose decisions most directly affect human rights outcomes. The sessions strengthened understanding of MTN’s Digital Human Rights Policy and employees’ responsibilities as custodians of safe, responsible connectivity. However, we recognised that long policy documents were not always accessible or engaging in a fast-paced work environment. This created an opportunity to reinforce learning through a scalable, easy-to-consume format that employees could revisit at their convenience. The initiative sought to deepen understanding of MTN’s digital human rights commitments, strengthen risk awareness and support SDG 16 (Peace, Justice and Strong Institutions), SDG 4 (Quality Education) and SDG 10 (Reduced Inequalities). 

What we did 

A concise script was developed, drawing on the Digital Human Rights Policy and key issues such as child online safety, child sexual abuse material, responsible data use and the challenges encountered in addressing these risks. This formed the basis of a five-minute AIgenerated shortcast, which underwent several rounds of refinement to ensure clarity, accuracy and engagement. The Regulatory and Compliance team, Corporate Services and the digital production team collaborated on content and design, while HR Internal Communications distributed the shortcast via email. Executive assistants amplified it across divisional and departmental WhatsApp groups to maximise reach. 

Outcomes and impact 

The roadshows and shortcast collectively strengthened employee understanding of MTN’s digital human rights commitments. In 2024 and 2025, more than 500 employees were reached through in-person roadshows and the first Deep Dives episode reached over 1 000 staff and contract employees via email and WhatsApp. The shortcast provided an accessible summary of MTN’s Digital Human Rights Policy and highlighted ongoing initiatives, including MTN’s partnership with the Internet Watch Foundation to filter child sexual abuse material at network level. Early feedback indicated greater interest in digital safety issues and a more proactive approach to identifying and escalating risks. 

Lessons learnt 

Employee engagement improves when digital human rights messaging aligns with broader thematic observances. October’s cybersecurity month proved an effective launch window. Future editions will be timed to coincide with Safer Internet Day (February 2026) and Privacy Week (January–February 2026) to reinforce key messages during periods of heightened awareness.