Tag: Awards

MTN has been awarded the most valuable telecom brand in Africa in a recent annual report by Brand Finance, a leading independent brand valuation consultancy. The report stated that MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets.

Brand finance also recognised MTN for its focus on customers and providing a high-quality service across all its markets. “Amid these unprecedented times in fighting a global pandemic, MTN Group is humbled by the Brand Finance recognition and our progress in rising up through the ranks of this year’s Telecoms 150 report” said MTN President and Group CEO, Rob Shuter.

Brand Finance CEO, David Haigh commented: “MTN is to be commended for its performance in its home market as well as further afield. They are increasingly recognised throughout Africa by their customers as providing high quality service, because their brand image is deeply rooted on more than just marketing campaigns”

Brand Finance acknowledged MTN’s BRIGHT strategy to grow revenues through data and digital, while also focusing on growing its subscriber base. It upgraded MTN’s brand strength rating from AAA- to AAA, in recognition of an increasingly strong leadership position in telecommunication services throughout Africa and the other markets within which it operates, as well as increasingly resilient network investments.

The report noted a negative global impact on the brand value of the world’s biggest telecom companies which are set to be impacted by the Coronavirus outbreak.  “We have built a sound, robust and resilient organisation that can and will weather the storm before us. As a Group, we are taking the decisive steps required to persevere in our MTN spirit of togetherness and a positive, can-do attitude,” concluded Shuter.

MTN is thrilled to announce that it has been named the most admired brand by Brand Africa 100, based on spontaneous consumer responses.

The seventh annual Brand Africa 100 report was released on 24 May 2019, featuring the top 100 most admired brands in Africa.

Ranked number eight in the top 100 most admired brands in Africa, MTN is the only African brand in the top 10, as well as the most admired telecommunications brand on the continent. Furthermore, within the financial services category, MTN Mobile Money is in the Top 20 at number 19, up one position from 2018. MTN is also the overall number one brand in Rwanda and Liberia, and the number one Johannesburg Stock Exchange listed brand in the Brand Africa 100 rankings.

Brand Africa 100 is a pan-African survey and ranking of Africa’s Best Brands developed by Brand Leadership. The rankings are based on a comprehensive survey by Geopoll, a global leader in providing high quality market research in emerging markets, and strategic analysis and weighted consumer admiration ranking by Kantar, the world’s leading data, insights and consulting company and Brand Leadership, Africa’s leading branding and integrated marketing communications advisory.

The 2018/19 study surveyed consumers from 25 countries in Africa (12 of which are MTN markets). Together these countries represent 85% of Africa’s population and 85% of GDP.

Commenting on the accolade, Bernice Samuels, MTN Group Executive for Marketing said, “This is such an honour for MTN and I wish to thank our customers on the continent for their support over the years, which has seen us being ranked as the most admired African Brand yet again.”

Samuels adds, “With Africa being a young continent, young Africans want to experience a modern, digital, connected life. We are doing everything we can to make this a reality by leading the delivery of a bold new digital world in ways that are relevant to our customers.”

“MTN is committed to brightening lives every day by being a responsive, customer and community focused company.  Through the MTN Foundations we work together with communities to create opportunities to advance growth and development by supporting health and education initiatives and national development priorities. We are also working hard to deliver the best customer experience in voice, data, digital and financial services so that consumers across our footprint continue to choose us as their most admired and preferred brand.”