MTN Group resumes 21 Days of Y’ello Care campaign
01 June 2022
MTN Group is pleased to announce the resumption of its Y’ello Care employee volunteering programme after two years of Covid-19. The annual event aims to secure high participation levels of MTN staff in high impact social projects to uplift and empower the local communities in which the company operates.
The programme, kicking off on 1 June until the 21st, is themed “Empowering Communities to Drive Economic Recovery”. The aim is to inspire MTNers to heed the call to upskill local communities in order to drive economic activity and participation through focusing on digital skills training and digital job creation. This is linked to MTN’s strategic priority to build digital skills for digital jobs aligned to the company’s Ambition 2025 Strategy.
“As MTNers it is imperative that we continue to contribute to our societies and ensure that the communities in which we operate see the value of the business in their lives,” MTN Group Chief Sustainability & Corporate Affairs Officer Nompilo Morafo said.
MTN is committed to adding economic value by contributing to society through its programmes focused on digital education, digital skills and digital skills training. The company believes that reducing the digital skills gap will help address issues of digital and social inequalities while at the same time ensuring the sustainability of the business.
“With a new strategic focus on digital skills for digital jobs, kicking off our Y’ello Care initiatives by focusing on empowering communities to drive economic recovery after Covid-19 through training, upskilling, and knowledge sharing will create lasting and sustainable change. Working with women, youth, disadvantaged populations, and people at risk will help uplift our communities and will add value to the work done in 2019, while pathing the way for new opportunities under this new strategic direction,” Morafo added.
At MTN, we believe that everyone deserves the benefits of a modern connect life and by resuming our Y’ello Care campaign, we strive to ensure that we continue to strengthen and uplift all of our community members in their pursual of economic development within each community.
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