21 days of Y’ello Care

The twelfth annual 21 Days of Y’ello Care campaign ran between 1 and 21 June 2018. Each year we strive to improve the effectiveness of the campaign. In 2018, more than 9 000 employees dedicated their time and efforts to uplifting local communities, guided by the theme of “Creating a Brighter Future”, which focused education programmes for youth empowerment. Each MTN operation developed a programme comprising of three components: a main educational campaign focused on youth empowerment, a project aligning with the national priority of the country, and an educational career day.

We held our first groupwide Global Career Day to prepare young people for employment in a digital workplace. 

The objective of our first Global Career Day was to provide youth in attendance with insights into the world of work, what employment could look like in a digital future, how data connects people to information and opportunities and how ICT and digital technologies are influencing the world of work, employment and entrepreneurship. 7500 students participated in the Y’ello Career Day programme.

In recognition of the impact of employee volunteer projects, the Group awards prizes to the most sustainable projects delivered. In 2018, MTN Sudan claimed the coveted Group President and CEO prize of US$ 100 000. Three regional prizes of $30 000 were awarded by the Group vice presidents. Regional winners include:

SEAGHA – Uganda

MENA – Afghanistan

WECA – Benin

Further reading