Successfully implementing Corporate Social Responsibility (CSR) or Corporate Social Investment (CSI) is integral to our sustainability agenda, building the type of society societies in which we and our customers can thrive.
As a multinational telecommunications company operating in emerging markets, we have a unique opportunity to make a meaningful contribution to social development in the countries where we operate.
We invest in our community through MTN Foundations located in some of our countries of operation, and through our staff volunteering programme, called 21 Days of Y’ello Care in 19 of our 21 countries of operations..
Establishment of MTN Foundations in each of our operating countries was endorsed by the MTN Group Board as the best vehicle for effectively managing MTN’s positive social impacts. The Group President and CEO’s directive for all operations is to establish foundations that are funded by up to 1% of profit after tax (PAT).
MTN Foundation projects are aimed at establishing sustainable initiatives that promote partnerships with our communities. We channel our investment toward developmental priorities in the countries in which we operate, and in addition to our three areas of focus, we support areas of national priority.
In 2010 we invested R154 665 850 in communities through our Foundations.