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Our performance in 2010


We have contributed R154 665 850 to corporate social investment (CSI) projects through our MTN foundations.

We leveraged the 2010 FIFA World Cup™ which was held in Africa to create continental awareness of issues of malaria and low levels of access to education.

We started a process to ultimately improve the effectiveness and impact of MTN foundations’ investment


Overview

As part of our sustainability journey, we are working towards developing a consolidated list of appropriate indicators that provide a clear, comprehensive and useful measure of progress. We have commenced this process in 2010, and hope to increase the scope of indicators, allowing us to improve our internal review and plan our actions. Data presented below not subject to formal verification is indicated by*. This information complements our financial performance reported in the 2010 MTN Integrated Report.


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MTN Foundations

Successfully implementing Corporate Social Responsibility (CSR) or Corporate Social Investment (CSI) is integral to our sustainability agenda, building the type of society societies in which we and our customers can thrive.

As a multinational telecommunications company operating in emerging markets, we have a unique opportunity to make a meaningful contribution to social development in the countries where we operate.

We invest in our community through MTN Foundations located in some of our countries of operation, and through our staff volunteering programme, called 21 Days of Y’ello Care in 19 of our 21 countries of operations..

Establishment of MTN Foundations in each of our operating countries was endorsed by the MTN Group Board as the best vehicle for effectively managing MTN’s positive social impacts. The Group President and CEO’s directive for all operations is to establish foundations that are funded by up to 1% of profit after tax (PAT).

MTN Foundation projects are aimed at establishing sustainable initiatives that promote partnerships with our communities. We channel our investment toward developmental priorities in the countries in which we operate, and in addition to our three areas of focus, we support areas of national priority.

In 2010 we invested R154 665 850 in communities through our Foundations.

21 Days of Y'ello Care

We encourage the inherent motivation and natural desires of our employees to give back to their communities through our 21 Days of Y’ello Care staff volunteering programme.

Even though 2010 was a busy year for MTN employees involved in 2010 FIFA World CupTM activation programmes our colleagues were excited at the opportunity to roll up their sleeves, devoting their time and energy to uplifting the communities in which they operate. So keen were our volunteers that some employees cancelled their leave plans or participated in projects in their personal time as well.

Each year we focus on volunteering efforts focused on a specific theme. In 2010, our employees volunteered their efforts in football-themed projects, malaria awareness and prevention projects, and education themed projects. Other programmes of national priority were also considered.

To drive participation, the Group President & CEO Y’ello Care trophy, and his financial contribution to winning operations has been implemented. A good-natured spirit of competition is clearly evident, with operations learning from previous years’ winners, and expanding their efforts and programmes to support communities.

2010 Legacy projects
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MTN partnered with United Against Malaria and Join1Goal Education For All, to ensure the Fifa World CupTM tournament held in South Africa in 2010 would help with leaving a lasting positive legacy in Africa.

Mtn Group contacts

PHYSICAL ADDRESS

MTN Group Limited
Innovation Centre
216 14th Avenue
Fairlands

POSTAL ADDRESS

Private Bag 9955
Cresta
2118
South Africa

CONTACT DETAILS

Landline: +27 11 912 3000
 
Email:
 


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